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About the Role

Live Nation is seeking a Digital Media Buyer to join their International Media Services team in London. This role involves collaborating with Sponsorship and Marketing teams to manage digital media campaigns across a global portfolio of websites, leveraging various digital channels including social media, ad networks, and programmatic platforms. The position requires a candidate with strong digital media experience, excellent organizational and time management skills, and the ability to thrive in a fast-paced environment.

Responsibilities

Develop, execute, and manage paid media programs across multiple platforms like Meta, TikTok, and DV360.
Analyze performance data and optimize campaigns to achieve KPI goals.
Report on campaign performance, including compiling PCAs with learnings and recommendations.
Stay updated on industry trends and leverage emerging digital capabilities.
Test and develop strategies for new and existing platforms and advertiser types.

Requirements

Proven experience in digital advertising at an ad agency, publisher, or vendor.
Deep knowledge of advertising operations, programmatic advertising, technology, optimization practices, ad serving technologies, and best practices.
Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, and Google DV360.
Experience in brand promotions, digital/social media, entertainment, and/or sports marketing, working with brands.
Analytically minded with strong qualitative skills to drive maximum yield across campaigns and third-party inventory.
Strong analytical skills to visualize and report on campaign performance, analytics, audience metrics, and data.
Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies.
Strong understanding of data tech tools.
Excellent interpersonal skills for liaising with numerous departments.
Excellent time management skills.
Detail-oriented with the ability to ensure all campaign elements are in place.
Ability to work under pressure to meet tight deadlines.
Confidence in liaising with key stakeholders and clients.
Willingness to go above and beyond.
Problem-solving ability to troubleshoot campaigns and offer solutions.

Skills

Meta Business
Meta Ads Manager
TikTok Ads Manager
Google DV360
Programmatic advertising
Digital advertising
Social media marketing
Data analysis
Campaign optimization
Reporting
Time management
Interpersonal skills

Location

Farringdon, London

Work Type

Full time
Permanent

Experience Level

Proven experience in digital advertising
Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, Google DV360
Experience in brand promotions, digital/social media., entertainment and/or sports marketing, working with brands

Benefits

Tickets to shows and festivals
Unlimited annual leave
Arcade games in the basement games room
Onsite gym equipment
Fitness and meditation classes
Fully stocked complimentary coffee bar with barista
Heavily subsidised lunch options
Regular staff events including speakers and open mic nights

About the Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com

Equal Opportunity

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.