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About the Role
The eMarketing Specialist will create and execute email marketing initiatives, consult on strategies, and report on campaign performance. This role is part of a career that empowers you to build your future, make dreams come true, and focus on building zero defect homes, cost management, and adherence to schedules.
Responsibilities
- Create and execute email campaigns in conjunction with division goals and strategies.
- Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
- Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points.
- Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
- Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
- Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
- Responsible for setting up and managing A/B and multi-variant testing.
- Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
- Compile best practices from all eMarketing programs to share with the company.
- Keep up to date with current eMarketing industry practices and technical growth.
- Other duties and responsibilities as assigned by manager.
Requirements
- Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
- Prior experience managing email marketing for large companies is important.
- 3+ years of prior internet marketing experience.
- Must have a good sense of design, project management and analytical abilities.
- Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
- Proficiency with marketing automation technologies a plus.
- Some traditional media (print) marketing experience is a plus, but not required.
- Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners.
- Regular contact with the general public.
- Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.
Skills
- Email marketing
- Salesforce Marketing Cloud
- LiveClicker/Realtime Email
- A/B testing
- Multi-variant testing
- CAN-SPAM compliance
- Digital marketing best practices
- Mobile optimization
- Marketing automation
- Project management
- Analytical abilities
- Design sense
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years of prior internet marketing experience
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) Retirement Plan with Company Match
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Adoption Assistance
- Vacation time
- Holiday Leave
- Sick Leave
- Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
About the Company
- Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service.
- Lennar gives back to the communities in which they work and live.
- Lennar fosters a culture of opportunity and growth for their Associates throughout their career.
- Lennar has been recognized as a Fortune 500® company.
- Lennar is consistently ranked among the top homebuilders in the United States.
Equal Opportunity
- Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.