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About the Role
The Campaign & Demand-Generation Manager serves as a strategic execution leader responsible for bridging the gap between market engagement and commercial opportunities. In this role, you will act as a creative, data-driven storyteller, designing and scaling robust demand-generation frameworks that turn digital promotions, external partnerships, and multi-channel campaigns into measurable pipeline growth.
Responsibilities
- Oversee the strategic development and execution of integrated marketing campaigns and digital initiatives to showcase the value and impact of the collective life science portfolio.
- Monitor campaign-generated lead quality and collaborate with marketing operations to continuously optimize conversion rates and traceable commercial funnel growth.
- Lead multi-channel partner scouting, performance tracking, and content strategy/creation (including eChannels and LinkedIn) to build a cohesive promotional ecosystem.
- Drive collaboration across operating company stakeholders, the Marketing Operations Manager, copywriting, sales, and digital services teams to align promotional strategies and accelerate standardized workflow adoption.
- Capture Voice of Customer (VOC) and market research insights to align product messaging, design digital experience strategies, and optimize website deployment.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field with 7+ years of progressive experience, or a Master’s degree in a related field with 5+ years of progressive experience, in B2B demand generation, performance/digital marketing, or campaign management.
- Proven experience designing and executing integrated B2B campaigns that span the full buyer’s journey.
- Track record as a results-oriented, data-driven storyteller with a passion for creative, customer-centric marketing.
- Demonstrated ability to manage complex, multi-channel initiatives, commercial AI adoption and coordinate digital content ecosystems.
- Excellent interpersonal and communication skills, with a proven ability to build relationships and collaborate across diverse operating groups.
Skills
- B2B demand generation
- Performance marketing
- Digital marketing
- Campaign management
- Data-driven storytelling
- Creative marketing
- Customer-centric marketing
- Multi-channel initiative management
- Commercial AI adoption
- Digital content ecosystem coordination
- Interpersonal skills
- Communication skills
- Relationship building
- Collaboration
- Enterprise marketing tools (e.g., SF Marketing Cloud, Hubspot, Dreamdata)
- CRM platforms (e.g., Salesforce)
- Global collaboration across multiple geographies/time zones
Location
- North America
Work Type
- Remote
Experience Level
- 7+ years of progressive experience with Bachelor's degree
- 5+ years of progressive experience with Master's degree
Education Level
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Master’s degree in a related field
Salary/Compensations
- $125,000-145,000
- Eligible for bonus/incentive pay
Benefits
- Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
About the Company
- Danaher's life science businesses save lives and are united by a shared commitment to innovate for tangible impact.
- Thrive in a culture of belonging where unique viewpoints matter.
- Harness Danaher's system of continuous improvement to turn ideas into impact.
- Over 21,000 associates across more than 10 life sciences businesses.
- Businesses empower customers to develop diverse and impactful innovations.
- Learn about the Danaher Business System.
- For more information, visit www.danaher.com.
Equal Opportunity
- Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
- The U.S. EEO posters are available here.
- We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities.