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About the Role

Gradient is seeking an IRL Experiential Producer to oversee the planning, management, and execution of in-real-life brand experiences, activations, and events. This role involves driving the production process from start to finish, collaborating with various internal teams to translate creative concepts into executable production plans. The ideal candidate is organized, self-motivated, solutions-oriented, and creative under pressure.

Responsibilities

Lead the production of IRL experiential events, activations, installations, and brand experiences.
Own the production process from kickoff through planning, pre-production, onsite execution, strike, wrap, and reconciliation.
Develop detailed production plans, timelines, staffing plans, production schedules, run of show documents, vendor timelines, and deliverable trackers.
Translate creative concepts into actionable production plans, scopes, budgets, vendor needs, staffing plans, and executional deliverables.
Ensure projects move smoothly through all production phases while proactively identifying risks and solving problems.
Track project status, deliverables, approvals, dependencies, timelines, and production milestones.
Balance creative ambition with operational feasibility, budget realities, timelines, site limitations, and onsite execution needs.
Partner closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams.
Provide production expertise during internal planning, creative development, project scoping, and execution.
Collaborate with Creative to understand the vision and determine the production approach.
Keep internal stakeholders informed of production status, key changes, risks, decisions, and next steps.
Manage project production teams, including freelance producers, associate producers, production coordinators, interns, vendors, contractors, and onsite staff.
Delegate responsibilities clearly and set deadlines for team members.
Provide direction, oversight, mentorship, and support to junior production team members.
Ensure production teams are aligned, organised, and clear on ownership, timing, and expectations.
Foster a collaborative, respectful, accountable, and solution-oriented team environment.
Support consistent production processes, documentation standards, and workflows across projects.
Develop, manage, track, and reconcile project budgets up to $750,000.
Source, vet, contract, and manage vendors, venues, fabricators, staffing partners, technical partners, production resources, and freelance support.
Negotiate vendor contracts, fees, scopes, estimates, billing terms, and invoicing processes.
Build and maintain a strong network of trusted vendor partners and local production resources across the country.
Monitor project scope and flag out-of-scope requests or additional costs in partnership with Account Management.
Ensure project financials are tracked accurately throughout pre-production, live execution, and wrap.
Lead onsite production teams to ensure seamless load-in, installation, event execution, guest experience, and strike.
Manage vendors, staff, production partners, freelance resources, and internal team members onsite.
Troubleshoot in real time and remain calm, professional, and solutions-driven under pressure.
Ensure onsite execution aligns with the creative vision, production plan, safety requirements, brand standards, and project goals.
Travel as needed for projects and events across the country.
Manage or support city permits, licenses, approvals, and other compliance needs.
Maintain knowledge of permitting procedures across key markets.
Identify risks related to site logistics, permitting, technical needs, staffing, budget, schedule, vendors, weather, safety, and execution.
Ensure production plans are realistic, compliant, safe, and executable.

Requirements

Minimum 2+ years of experience as a lead Producer on experiential marketing events, activations, or campaigns.
Experience in an IRL production role within an agency environment.
Proven ability to manage complex projects, timelines, budgets, teams, vendors, and deliverables.
Experience developing and managing budgets up to $750,000.
Strong oral and written communication skills.
Strong analytical, organisational, and interpersonal skills.
Experience working across internal teams, partners, vendors, and freelance resources.
Experience with city permits and production logistics preferred.
Experience with luxury, premium, or high-touch brand experiences preferred.
Fluent in Google Suite and Excel.
Experience with Asana is a plus, but not required.
Positive team player and leader with a collaborative, solution-oriented mindset.

Skills

Production Leadership
Project Execution
Production Planning
Budget Management
Vendor Management
Team Leadership
Cross-Functional Collaboration
Onsite Production Management
Permitting and Compliance
Risk Identification
Problem Solving
Communication
Presentation Skills
Interpersonal Skills
Prioritization
Creative Thinking
Practical Thinking
Google Suite
Excel

Location

New York
LA
Miami

Work Type

Onsite
Travel

Experience Level

Mid-level

Benefits

Medical
Dental
Vision
401(k)
Parental leave
Citi Bike membership
Talkspace membership

About the Company

Gradient is a future-forward experiential marketing agency that designs and produces brand activations, product launches, retail experiences, immersive programs, and large-scale events that bring brands to life in the physical world.
We create experiences that spark emotion, build meaningful connections, and deliver measurable impact for global brands.
Our work lives at the intersection of strategy, creativity, storytelling, and precision execution.
In a world saturated with content, Gradient creates brand experiences people engage with, remember, and measure.
We believe experiential marketing is more than telling a brand story. It is about inviting people to live it.