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About the Role
The Digital Performance Marketer will deliver and optimize paid digital campaigns across Legends Global's UK arena and theatre portfolio, focusing on driving ticket sales, audience growth, and return on investment. This role involves leading paid social, paid search, and emerging digital channels, while enhancing first-party data acquisition and campaign performance.
Responsibilities
- Lead the planning, execution, and optimization of paid digital campaigns across paid social, paid search, and display/programmatic channels, managing budgets, bidding strategies, tracking, and attribution to achieve targets.
- Drive performance across key social and emerging channels, including Instagram, TikTok, and WhatsApp, by developing channel-specific strategies and audience acquisition initiatives.
- Grow and manage first-party audience data through GDPR-compliant acquisition campaigns and lead-generation activities.
- Enhance paid social creative effectiveness by collaborating on content development, testing, and optimization.
- Develop integrated digital marketing approaches across venues and events to maximize portfolio-wide performance and audience reach.
- Provide reporting, insights, and stakeholder support, including campaign performance analysis and reporting on digital activities that support on-site revenue opportunities.
Requirements
- Proven experience managing paid social campaigns through platforms such as Meta Ads Manager and TikTok Ads Manager.
- Experience delivering against ticket sales, e-commerce, or lead-generation objectives.
- Strong understanding of KPIs including ROAS, CPA, and customer acquisition metrics.
- Knowledge of data acquisition, audience growth strategies, GDPR compliance, and digital marketing attribution.
- Ability to set up, manage, and troubleshoot tracking, pixels, conversion events, and attribution frameworks.
- Strong creative judgment with experience briefing, evaluating, and optimizing content for paid social performance.
- Excellent stakeholder management and communication skills.
- Ability to collaborate effectively across marketing, venue, agency, and partnership teams.
- Experience developing or scaling emerging channels such as WhatsApp is desirable.
- Experience within live events, entertainment, sport, hospitality, or ticketing environments is desirable.
- Any offer of employment will be subject to satisfactory pre-employment checks.
Skills
- Paid social campaign management
- Paid search advertising
- Programmatic advertising
- Analytics using GA4
- Reporting tools
- Tracking and attribution
- Creative evaluation
- Stakeholder management
- Communication
- Collaboration
Location
- UK
Work Type
- Full-time
Experience Level
- Proven experience
Benefits
- 25 Days Annual Leave
- Life Assurance
- 5% Pension Contribution
- Healthshield Cover
- Employee Assistance Programme
- Eye Care Support
- Cycle to Work Scheme
- Employee Referral Scheme
About the Company
- Legends Global is committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
- We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
Equal Opportunity
- We are committed to active inclusion, diversity, and equal opportunities.
- We welcome discussions about flexible working arrangements.
- If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
- We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.