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About the Role

DailyMail+ is seeking a talented CRO Executive to join the business and help shape the performance of its website, apps, and user journeys to subscription. The role involves hands-on conversion optimization across web and app, focusing on paywalls, landing pages, checkout, and display assets to drive seamless conversion journeys. You will support the development of a test-and-learn framework, identify personalization and segmentation opportunities, and analyze data to build a best-in-class CRO approach, operating across the UK, Australia, and US.

Responsibilities

• Support delivery of the Mail+ CRO roadmap across the UK, Australia and US, building, launching and QA-ing tests.
• Activate onsite conversion assets including paywall, landing pages, checkout and display in Zephr and equivalent tools.
• Analyze test results and onsite performance, documenting findings to inform the test-and-learn backlog.
• Manage the operational aspects of experiments, including set-up, monitoring, anomaly flagging, and pipeline progression.
• Collaborate with Product, Marketing, Analytics, and Editorial teams to ensure smooth off-site to on-site user journeys.

Requirements

• Hands-on experience with CRO or experimentation tools, or strong transferable digital experience with a willingness to learn.
• Understanding of A/B testing and its impact on user journeys.
• Analytical curiosity and comfort navigating datasets to extract actionable insights.
• Exceptional organization and attention to detail.
• Clear communication skills to translate results into digestible updates for various stakeholders.

Skills

• CRO
• Experimentation tools
• A/B testing
• Data analysis
• VWO
• Google Analytics

Location

• London

Work Type

• Full Time
• Permanent

Experience Level

• Not specified

Education Level

• Not specified

Benefits

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan
• Life cover
• Discounts on online shopping
• Dining cards and vouchers
• Employee Assistance Programme
• Onsite gym
• Subsidised canteen
• Onsite nurse and GP clinics

About the Company

• DailyMail+ is one of the fastest-growing media subscriptions globally, with ambitious plans to become one of the largest media subscription brands worldwide.
• dmg media's brands deliver highly engaging, trusted content to millions of loyal customers globally, 24/7.
• The Mail brand reaches one in two Brits monthly and is the best-read, most recognised, most engaged newsbrand in the country.
• Combined brands (Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i, and inews.co.uk) reach over 10.1m people daily in the UK.

Equal Opportunity

• Committed to increasing diversity and maintaining an inclusive workplace culture.
• Welcomes applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
• Disability Confident Committed.
• Offers recruitment documentation in alternative formats and reasonable adjustments during the recruitment process.