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About the Role

Highwire is seeking a dynamic and adaptable Content Creator & Copywriter to join the Content team. This role develops and executes creative work across multiple disciplines, focusing on B2B technology clients and supporting various practice areas. The position contributes to social media strategies, new business concepts, brand campaigns, and long-form copywriting, aiming to drive engagement, build brand presence, and support client objectives.

Responsibilities

Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.).
Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals.
Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery.
Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines.
Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands.
Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions.
Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership.
Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients.
Write effective copy for new business pitches, including manifestos, rationale, and/or product descriptions.

Requirements

5+ years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment.
Experience working on B2B technology clients, with required experience managing Healthcare, Professional Services, and Consumer clients, and a deep understanding of how to engage audiences in these sectors.
Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms.
Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency.
Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends.
A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clients.
Experience managing social media for senior executives or thought leaders.
Strong understanding of influencer marketing and activation.
Passion for quickly learning new platforms, tools, and digital marketing techniques.

Skills

Social media content creation
Social media copywriting
Content calendars
Social media channel management
B2B technology client management
Healthcare client management
Professional Services client management
Consumer client management
Paid and organic social media strategy
Performance metrics tracking
Data analysis
New business pitch copywriting
Social media management tools (Sprout Social, Hootsuite, Buffer)
Digital trends
Influencer marketing

Location

Remote
New York, NY (Hybrid)
San Francisco, CA (Hybrid)
California (Remote)
Colorado (Remote)
Connecticut (Remote)
Florida (Remote)
Georgia (Remote)
Illinois (Remote)
Iowa (Remote)
Kansas (Remote)
Maryland (Remote)
Massachusetts (Remote)
Michigan (Remote)
New Hampshire (Remote)
New Jersey (Remote)
New York (Remote)
North Carolina (Remote)
Ohio (Remote)
Oregon (Remote)
Pennsylvania (Remote)
Rhode Island (Remote)
South Carolina (Remote)
Tennessee (Remote)
Texas (Remote)
Utah (Remote)
Virginia (Remote)
Washington (Remote)
Washington, D.C. (Remote)

Work Type

Hybrid
Remote

Experience Level

Approximately 3-4 years of experience
5+ years of client-facing experience

Salary/Compensations

$80,000 to $105,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Flexible hybrid work model
Extended summer and winter breaks
Early log-off on Fridays (Empower Hours)
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Professional development opportunities
Monthly recognition
Team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events
Team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
Our integrated expertise spans strategic marketing and communications, corporate reputation, creative, and insights.
We deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Highwire believes that storytelling fuels transformation and that impactful stories represent all voices and perspectives.
We foster an inclusive environment where everyone can feel safe, celebrated, and worthy.
Our commitment to diversity, inclusion, and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.
We are looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
We offer a supportive, inclusive, and collaborative workplace where you can grow and do your best work.

Equal Opportunity

We know that the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.