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About the Role
Merrithew, a global fitness and wellness brand, seeks a Marketing Director to lead sales enablement, distributor marketing, and outbound campaign strategy across their brand portfolio. This established role offers significant autonomy and a clear path to a VP position for a strategic leader.
Responsibilities
- Own sales enablement by providing polished, templated materials to shorten deal cycles.
- Develop communications, tools, and assets for global distributor marketing alignment and support.
- Lead outbound campaign strategy from end to end and coach writers on customer-centric thinking.
- Manage a team of approximately six marketing professionals.
- Facilitate cross-functional projects with directors of digital marketing, e-commerce, product marketing, events, sponsorships, and creative.
- Partner with product marketing on go-to-market strategies for new program launches.
Requirements
- Must have senior marketing experience, operating at director or senior manager level.
- Requires experience with consumer and premium brands; purely B2B backgrounds are not suitable.
- Must possess sales fluency, understanding the funnel and speaking the sales team's language.
- Experience managing marketing across multiple brands is a strong advantage.
- A blend of agency and in-house experience is ideal.
- An ownership mindset with an entrepreneurial, big-picture approach is essential.
- Belief that marketing drives revenue is required.
Skills
- Sales enablement
- Distributor marketing
- Outbound campaign strategy
- Team leadership
- Cross-functional facilitation
- Go-to-market strategy
- Consumer marketing
- Premium brand marketing
- Sales funnel understanding
- Multi-brand management
Location
- Toronto, Ontario, Canada
Work Type
- Hybrid
- Full-time
Experience Level
- Director level
- Senior Manager level
Salary/Compensations
- CAD $140,000 - $150,000
Benefits
- Real autonomy over strategy and priorities
- A leadership team who view this seat as future VP pipeline
- Hybrid working with flexibility on office days
- A clearly signposted route towards a VP position
- Broad ownership of strategy across sales enablement, distributor marketing and outbound
About the Company
- Merrithew is a Toronto-founded global fitness and wellness brand.
- They are the creators behind STOTT PILATES, ZEN•GA, Align Pilates, Total Barre, CORE Athletic Conditioning and Halo Training.
- Founded in 1988, they have a network of instructors trained in over 135 countries.
- The company is globally recognized and founder-built with over 35 years of history.