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About the Role
At The Walt Disney Company, we are seeking a visionary marketing leader to shape the future of our Softlines categories, bringing beloved franchises to life through fashion-forward, trend-led campaigns. As a key member of our EMEA Brand Marketing team, you will lead long-term marketing strategy for major accounts, drive innovative 360 campaigns, and champion collaboration across teams.
Responsibilities
- Craft and execute long-term marketing strategies for key Softlines accounts, aligned with commercial and franchise goals, that are globally aligned but regionally relevant
- Lead and inspire a team to deliver best-in-class campaigns that drive brand awareness, commercial growth, and cultural relevance whilst elevating consumer experience
- Collaborate with global and local teams as well as key stakeholders to support industry-led brand initiatives and seasonal collections
- Leverage consumer insights and key trend analysis to shape disruptive, industry-forward marketing plans that raise the bar and deliver strong ROI
- Creatively pitch and secure new licensees/retailers to support category growth and long-term planning
- Develop marketing activations that help to recruit new audiences by harnessing the power of our partners
- Manage day-to-day relationships with key accounts and ensure strategic alignment across all touchpoints
- Promote cross collaboration across wider lines of business to maximise overall impact of campaigns
- Own the marketing budget and forecasting for your accounts, ensuring maximum ROI and impact
Requirements
- Extensive marketing experience within the fashion, beauty, lifestyle, or luxury sectors
- A deep understanding of fashion and home trends and the ability to translate them into commercial success and future growth opportunities
- Proven leadership experience, with a track record of developing high-performing teams
- Strong communication and influencing skills, with the ability to engage stakeholders at all levels
- Financial acumen and experience managing marketing budgets
- A collaborative mindset and a passion for storytelling
- A strong understanding of digital/social marketing and experience working with influencers/talent
- Significant experience in pitching to licensees and direct-to-retail partners (DTRs)
- Strong analysis skills to interpret data and consumer insights for continued best practice
- Excellent strategic approach to problem solving and innovation
- Exceptional planning and organisation skills
Skills
- Fashion marketing
- Beauty marketing
- Lifestyle marketing
- Luxury marketing
- Trend analysis
- Omnichannel marketing
- Digital marketing
- Social media marketing
- Influencer marketing
- Talent management
- Budget management
- Forecasting
- Stakeholder engagement
- Strategic planning
- Problem solving
- Data analysis
- Consumer insights
- Storytelling
Location
- London, United Kingdom
Work Type
- Onsite (four days per week)
- Full time
Experience Level
- Senior
Benefits
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry
- Disney Discounts
- Excellent parental and guardian leave
- Employee Resource Groups
About the Company
- At The Walt Disney Company, storytelling is at the heart of everything we do where fashion and beauty are some of our most expressive canvases.
Equal Opportunity
- The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
- We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.