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About the Role

As a Brand Manager, you will handle artist accounts and develop product strategy with creative oversight across a roster of artists. You will serve as the central lead for each artist, advocating for their vision and business across ecommerce, touring merchandise, VIP ticketing, retail, and licensing. You will also drive projects through internal teams including creative, production, marketing, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance. As a leader within the Brand Management team, you are also responsible for ensuring topline revenue and profitability goals are met. In addition, you manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.

Responsibilities

Serve as the primary point of contact and strategic lead for a roster of artists and their teams
Build and maintain positive relationships with artists, management, and label partners
Develop and execute artist strategies across ecommerce, touring merchandise, VIP, retail, and licensing
Drive artist approvals across product, creative, touring, retail, and licensing initiatives
Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
Own artist calendars, key milestones, and performance tracking
Manage budgets, revenue targets, and overall P&L performance for assigned accounts
Oversee product development and creative direction in partnership with artists and internal teams
Lead key business reviews and planning meetings with internal and external partners
Manage and mentor team members

Requirements

2-4 years of experience in an operational or similar role
Experience working with or alongside artist management companies and/or labels
Deep hands-on experience with the systems and day-to-day operations of a merchandise and/or D2C company
Ability to collaborate effectively across creative, social, e-commerce, and operations teams
Highly analytical with a creative, growth-oriented mindset
Great communication skills
Has managed a P&L
Thrive in a very time-sensitive, deadline-meeting capacity
Ability to adapt efficiently to shifting priorities
Responsible with sensitive/confidential info
Available to work outside of standard work hours for time-sensitive business needs

Skills

Creative abilities or the ability to use Photoshop
Experience with social media management
An understanding of production methods (namely screen printing and embroidery)
A love for artists on Warner Music Group

Location

Onsite

Work Type

Full-time
Hybrid

Experience Level

2-4 years

About the Company

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
WMX is Warner Music Group’s merchandise and e-commerce services division, dedicated to helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences.
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business.
From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.
WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach.
We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide.
Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

Equal Opportunity

WMG is committed to inclusion and diversity in all aspects of our business.
We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.