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About the Role
Questrade Financial Group is seeking a Senior Product Marketing Manager to own the go-to-market strategy for their trading platforms and tools, targeting Canada's most active traders. This role sits at the intersection of product, marketing, and customer experience, shaping positioning and influencing the product roadmap based on deep market and customer insights.
Responsibilities
- Owning end-to-end go-to-market strategy for new trading features, platform enhancements, and pricing moves, grounded in trader research and tied to measurable outcomes.
- Building positioning that articulates a clear edge for active traders across the journey, translating platform capability into benefit-led messaging.
- Leading research into active-trader behavior, including interviews, surveys, usability testing, and competitive analysis, to inform product, pricing, and positioning recommendations.
- Partnering with Product, Growth Marketing, Brand, Sales, Customer Experience, and Compliance to build a coherent experience for active traders.
- Working with Lifecycle Marketing on journeys that drive activation, trading frequency, and retention among active traders.
- Defining success metrics for trading launches and campaigns, and using data to refine positioning, messaging, and go-to-market strategies.
Requirements
- 5+ years of product marketing experience, preferably in fintech, financial services, brokerage, or trading platforms.
- Proven track record launching products that drive adoption and deliver measurable business outcomes.
- Fluency in the active-trading space, understanding traders' expectations and translating platform capability into compelling narratives.
- Deep customer focus, engaging with traders regularly and translating insights into resonant positioning.
- Ability to be the voice of the active trader, advocating for their needs in product and strategy decisions.
- Exceptional project management skills, leading cross-functional initiatives with multiple stakeholders and meeting deadlines.
- Metrics-driven approach, defining KPIs, building measurement frameworks, and using data to demonstrate impact.
- Strong performance in fast-paced environments with a bias for action and clear ownership of outcomes.
- Strong written and verbal communication skills, with the ability to influence senior stakeholders.
Skills
- Product Marketing
- Fintech
- Financial Services
- Brokerage
- Trading Platforms
- Go-to-Market Strategy
- Positioning
- Messaging
- Customer Research
- Competitive Analysis
- Product Management Collaboration
- Lifecycle Marketing
- Metrics Definition
- Data Analysis
- Project Management
- Cross-functional Leadership
- Communication
- Stakeholder Influence
Location
- Canada
Work Type
- Hybrid
- Full-Time Permanent
Experience Level
- Senior
Salary/Compensations
- $150,000 - $170,000
Benefits
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days
- Competitive compensation and benefits packages
- Competitive incentive (bonus) program
About the Company
- Questrade Financial Group (QFG) comprises companies like Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, offering a range of financial services including investments, mortgages, and real estate.
- QFG utilizes cutting-edge technology to enhance Canadians' financial success and security.
- The company combines human-centric collaboration with AI-driven innovation to redefine financial services.
- QFG fosters a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect.
- The team reflects the diversity of the communities served, pushing boundaries to create the future of fintech.
Equal Opportunity
- Questrade Financial Group of Companies is committed to fostering a diverse, inclusive and accessible work environment.
- This is an environment where individuals are treated with dignity and respect.
- Our team reflects the diversity of the communities we serve and operate in.
- If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.