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About the Role

Questrade Financial Group (QFG) is seeking a Product Marketing Manager, Internal Acquisition to shape how trading platforms, investment tools, and wealth-building products are brought to market for Canadian investors. This role is for a strategically minded, customer-obsessed PMM passionate about making investing accessible, who will own positioning and messaging, influence the product roadmap, and lead go-to-market strategies.

Responsibilities

Serve as the voice of the customer to inform product roadmap and prioritization for brokerage products.
Collaborate with Product Management, Design, and Engineering to align product strategy with market opportunities, competitive dynamics, and customer needs.
Develop and own end-to-end go-to-market strategies for new trading features, platform enhancements, and investment product launches.
Validate that launches are grounded in customer research and tied to measurable business outcomes including adoption, engagement, and revenue growth.
Create differentiated positioning and messaging frameworks that articulate product value across the customer journey.
Translate complex financial products and trading capabilities into clear, benefit-focused messaging.
Lead research initiatives including customer interviews, surveys, usability testing, and competitive analysis.
Translate insights into actionable recommendations for product strategy, messaging refinement, and market positioning.
Partner with Product, Growth Marketing, Brand, Sales, Customer Experience, Compliance and other teams to create cohesive customer experiences.
Act as the central hub connecting customer insights, product capabilities, and marketing execution.
Collaborate with Lifecycle Marketing to develop customer journey strategies that drive activation, engagement, and retention.
Provide product insights and messaging frameworks that inform onboarding experiences, feature adoption campaigns, and customer education programs.
Define success metrics for product launches and marketing initiatives.
Partner with Analytics team to track adoption, engagement, and customer feedback, using data to continuously optimize positioning, messaging, and go-to-market approaches.

Requirements

5+ years of product marketing experience, preferably in fintech, financial services, or consumer technology.
Proven track record of launching products that drive adoption and deliver measurable business outcomes.
Strategic thinker who can translate complex financial products into compelling customer narratives.
Deeply customer-centric, engaging with customers regularly and translating insights into positioning that resonates across segments.
Takes pride in being the voice of the customer, advocating for user needs in product and strategy discussions.
Exceptional project management skills and ability to lead cross-functional initiatives with multiple stakeholders to hit ambitious deadlines.
Metrics-driven, defining KPIs, creating measurement frameworks, and using data to inform decisions and demonstrate impact.
Excels in fast-paced environments, has a bias for action, and demonstrates strong ownership of outcomes.
Strong written and verbal communication skills with ability to influence senior stakeholders.

Skills

Product Marketing
Fintech
Financial Services
Consumer Technology
Go-to-Market Strategy
Positioning and Messaging
Customer Research
Competitive Analysis
Project Management
Data Analysis
Communication
Stakeholder Influence

Location

Canada

Work Type

Hybrid
Full-Time Permanent

Experience Level

5+ years

Salary/Compensations

$120,000 - $140,000

Benefits

Health & wellbeing resources and programs
Paid vacation, personal, and sick days
Competitive compensation and benefits packages
Competitive incentive (bonus) program

About the Company

Questrade Financial Group (QFG) provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more through its companies: Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti.
QFG uses cutting-edge technology to help Canadians become much more financially successful and secure.
At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services.
We are committed to fostering a diverse, inclusive and accessible work environment where individuals are treated with dignity and respect.
Our team reflects the diversity of the communities we serve and operate in.
Having a diverse team helps us push boundaries to bring the future of fintech into existence.

Equal Opportunity

Questrade Financial Group of companies is committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect.
If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.