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About the Role

The SEO team at Karen Millen plays a crucial role in driving organic traffic to the website, ensuring that our premium products and editorial content rank highly in search engine results. This role operates with a high degree of independence, collaborating closely with content, marketing, and e-commerce teams to drive our organic strategy and stay ahead of search engine algorithms and emerging tech trends.

Responsibilities

Take total responsibility for increasing organic traffic and improving website performance, making confident, strategic decisions to drive the channel forward without waiting for top-down direction.
Spearhead the research, adoption, and execution of Artificial Intelligence Optimisation and Generative Engine Optimization strategies to future-proof Karen Millen’s organic visibility.
Drive technical and content SEO projects from conception to completion independently, requiring only high-level oversight from the Head of Channel Growth.
Conduct regular audits of the website to identify and resolve technical issues (site speed, crawlability, etc.), and work closely with developers to implement best practices.
Manage XML sitemaps, robots.txt, and canonicalization strategies to ensure optimal search engine indexing.
Optimize site architecture and internal linking for SEO and user experience.
Conduct keyword research and competitor analysis to drive content strategy.
Optimize meta titles, descriptions, header tags, and on-page content for search intent and relevance.
Develop and execute link-building strategies to acquire high-quality, authoritative, and topically relevant backlinks.
Regularly track, analyse, and report on SEO performance metrics to the wider teams using GA4 and other available tools.
Stay up to date on trends and best practices, attending industry events where required, and educate internal teams on the evolving search landscape.

Requirements

4–5 years of SEO experience, with a previous role in premium/fashion retail highly beneficial.
Confident decision-maker, head-strong, decisive, and comfortable taking full ownership of a channel's performance.
Deep interest in and understanding of emerging search technologies, specifically AIO and GEO.
Self-starter mentality; identify what needs to be done and push projects forward independently.
Demonstrate solution-oriented thinking; excel at turning obstacles into opportunities.
Strong numerical skills and commercial awareness to prioritize work effectively.
Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
Robust content expertise, with experience experimenting with social/TikTok SEO and social listening.
Strong experience with Microsoft Excel/Google Sheets for advanced data analysis.
Experience using GA4 and Google Merchant Center to optimise for Free Shopping traffic.
Excellent presentation skills with the ability to clearly articulate SEO concepts, strategies, and requirements to non-SEO stakeholders.
Exceptional eye for detail.

Skills

SEO
Artificial Intelligence Optimisation (AIO)
Generative Engine Optimisation (GEO)
Technical SEO
Content SEO
Keyword Research
Competitor Analysis
Link Building
GA4
Google Merchant Center
Microsoft Excel/Google Sheets
Social/TikTok SEO
Social Listening
Python (beneficial)
JavaScript (beneficial)
PHP (beneficial)
HTML (beneficial)

Location

Central London

Work Type

Onsite

Experience Level

Senior

Benefits

Highly competitive bonus scheme
Company pension
Share schemes
Private medical cover
Life assurance
Discount across all brands
Comprehensive wellbeing package
Ongoing learning and development with strong internal progression
Free season ticket loan

About the Company

At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries.
We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.
2026 is about bold moves, real results and unstoppable momentum.