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About the Role

The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency’s analytics capabilities.

Responsibilities

Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives.
Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.

Requirements

7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
Deep understanding of digital media channels, measurement methodologies, and performance marketing.
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
Experience in leading and managing a team of analysts across one or more accounts.
Significant experience in client communications, including presentation, brainstorming, and thought leadership.
Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
Experience with Python & SQL.
Advanced skills in Excel including pivot tables, V-Lookups, and macros.
This role is ideal for an analytics leader who thrives at the intersection of data, strategy, and media innovation.
If you’re passionate about transforming insights into impact and mentoring the next generation of analytics talent, we’d love to hear from you.
All information submitted with this application and disclosed in the interview and screening processes must be truthful.
The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

Skills

digital marketing analytics
media focus
paid and organic social media
digital media channels
measurement methodologies
performance marketing
Google Ads
DV360
Facebook
Amazon
TikTok
Twitter
SnapChat
Google Analytics
Nielsen
IRI
Millward Brown
Oracle
data visualization
Tableau
client communications
presentation
brainstorming
thought leadership
retail media
omnichannel attribution
closed-loop attribution
Python
SQL
Excel
pivot tables
V-Lookups
macros

Location

NYC office

Work Type

hybrid

Experience Level

7-10 years

Salary/Compensations

$145,000—$180,000 USD

Benefits

Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary

About the Company

VaynerMedia is a global integrated creative and media agency, built for today's consumers.
As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.
VaynerMedia is part of the VaynerX family of companies.

Equal Opportunity

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed.
We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.
We encourage those who are passionate about what we do to apply!