Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

DAZN is seeking an innovative commercial leader to build and lead its global Research, Measurement & Commercial Insights function. This highly visible leadership role is responsible for developing audience intelligence, measurement strategy, and thought leadership to support advertisers, agencies, and DAZN's global commercial organization. Reporting into the Chief Revenue Officer, this leader will serve as the voice of advertiser effectiveness and audience intelligence across DAZN's advertising business.

Responsibilities

Lead DAZN’s global commercial research and insights strategy to support advertising revenue growth and strengthen market positioning.
Develop audience narratives, consumer insights, category trends, and thought leadership that showcase the value of DAZN’s sports fans.
Own the global advertising measurement strategy across brand, performance, sponsorship, attribution, incrementality, reach, and attention metrics.
Build audience intelligence frameworks, segmentation models, and planning tools to help advertisers effectively engage high-value sports audiences.
Partner closely with Sales, Marketing, and commercial teams to deliver impactful client pitches, insights, and data-driven narratives that drive growth.
Establish and manage strategic partnerships with leading research and measurement organisations to enhance DAZN’s measurement capabilities and industry presence.
Create innovative measurement solutions with agencies and advertisers while helping shape best practices across the wider advertising ecosystem.
Build and lead a high-performing global team across commercial research, audience insights, marketing science, analytics, and data visualisation.

Requirements

8+ years’ experience in advertising research, audience measurement, marketing science, analytics, or commercial insights.
Proven leadership experience within media, streaming, television, digital publishing, advertising technology, agencies, or measurement organisations.
Experience working with major agencies, advertisers, and enterprise-level clients to deliver commercial insights and measurement solutions.
Track record of leading global teams and collaborating across multiple regions and markets.
Deep expertise in cross-platform advertising measurement, audience analytics, and brand effectiveness.
Strong understanding of attribution, sponsorship measurement, streaming advertising, and first-party data strategies.
Experience applying research methodologies and consumer insights to influence commercial decision-making.
Passionate about sports media, digital platforms, and using data to drive advertiser value.

Skills

Advertising research
Audience measurement
Marketing science
Analytics
Commercial insights
Cross-platform advertising measurement
Audience analytics
Brand effectiveness
Attribution
Sponsorship measurement
Streaming advertising
First-party data strategies
Research methodologies
Consumer insights
Data visualisation

Location

US - New York

Work Type

Permanent
Full Time
Hybrid

Experience Level

8+ years

Salary/Compensations

$170,000 - $200,000

Benefits

Access to DAZN
Up to 15 days of paid time off
Health benefits (including dental & eye care)
Sick time package
Parental leave offering
Voluntary benefits (such as basic life term, personal accident and short and long-term disability covering)
401(k) retirement plan
Family friendly community
Learning and development resources

About the Company

DAZN is the world's leading sports entertainment platform, delivering premium live and on-demand sports to millions of fans across more than 200 markets.
As DAZN continues to expand its global advertising business, we are investing in data, insights, and measurement capabilities that help brands better understand, reach, and engage passionate sports audiences.