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About the Role
This role owns the AI content operations product roadmap within Content Platforms. You will identify areas in the content workflow that benefit from automation, build the necessary tools, and ensure their adoption by content creators. The goal is to streamline the content creation process, from idea to publication, using AI-powered solutions.
Responsibilities
- Embed with marketing and learning teams to understand content creation workflows and identify friction points.
- Analyze AI experiments conducted by content creators to uncover opportunities.
- Own the AI content operations product roadmap, deciding on build vs. buy vs. kill.
- Ship AI-powered tools for metadata generation, doc-to-CMS conversion, content review, research assistance, and asset generation.
- Build functional prototypes independently to validate ideas and refine requirements.
- Drive adoption of new tools within daily workflows.
- Make informed build-vs-buy decisions for internal tooling.
- Partner with the Sanity platform investment for tool integration.
Requirements
- Familiarity with modern content team operations, including content calendars, brief-to-publish workflows, review processes, SEO, localization, and asset management.
- Understanding of where AI can be usefully applied in content workflows.
- Curiosity about content as a system, encompassing publication, discovery, reuse, and brand impact.
- Deep familiarity with headless CMS architecture; Sanity experience is a plus.
- Comfort with Node.js, TypeScript, and modern web frameworks.
- Ability to build simple web apps and functional prototypes independently.
- Comfort building with AI development tools and model APIs.
- Experience evaluating, prompting, and integrating LLMs into workflows.
- Comfort architecting tools that connect multiple systems.
- Experience collaborating closely with engineering teams, including pairing on problems.
- Experience shipping internal tools where adoption requires more than just availability.
- Iterative approach to development, prioritizing shipping and learning over extensive pre-planning.
- Genuinely curious about AI's potential as a practical tool.
- Systems thinking approach to design, anticipating future problems.
- PMs, solutions architects, solutions consultants, engineers, and others with content management/operations backgrounds are encouraged to apply.
Skills
- AI content operations
- Product roadmap ownership
- Tool development
- Content workflow analysis
- Prototyping
- Adoption driving
- Build vs. buy analysis
- Sanity CMS
- Node.js
- TypeScript
- Web frameworks
- AI development tools
- LLM integration
- Systems architecture
- Agile methodologies
Location
- New York
- Austin
- Berlin
- Bucharest
- Chicago
- Dubai
- Jakarta
- London
- Paris
- San Francisco
- São Paulo
- Singapore
- Seoul
- Sydney
- Tokyo
Work Type
- Hybrid
Experience Level
- Senior Individual Contributor
Salary/Compensations
- For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $132,000 and $209,000/year, with an expected On Target Earnings (OTE) between $147,000 and $232,000/year (including bonus or commission).
Benefits
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups
- Equity grants of restricted stock (RSUs)
About the Company
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
- BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
- The company has been consistently recognized as a Leader in marketing technology by industry analysts.
- Braze was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
- Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
- Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
Equal Opportunity
- At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
- We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
- If you hesitate to apply for a role unless you meet 100% of the criteria, we encourage you to apply, as we’d love to meet you.
- Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.