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About the Role

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

• Lead the end-to-end output of the team across client-facing work and operational delivery, ensuring consistently high standards with strong adherence to processes, controls, and best practices.
• Develop a deep understanding of the client’s business, objectives, and KPIs to shape effective, insight-led retail media strategies that drive measurable outcomes.
• Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo, guiding planning, optimisation, and performance across search and display channels.
• Act as the subject matter expert for Tesco retail media, overseeing full-funnel activity and ensuring a cohesive approach from awareness through to conversion.
• Stay informed on industry trends, platform developments, and new product releases to proactively identify and introduce opportunities to enhance client performance.
• Build and maintain strong relationships with key client stakeholders and media partners, acting as a trusted point of contact.
• Support and develop a high-performing team, fostering a collaborative and accountable working environment.
• Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery.
• Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
• Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
• Maintain a strong understanding of measurement frameworks and partner capabilities to guide optimisation strategies and performance discussions.
• Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.
• Work closely with cross-functional teams to ensure seamless integration and consistent, high-quality execution across all workstreams.
• Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix.
• Support the development and testing of commerce products and solutions in collaboration with partners, ensuring continued innovation and relevance.
• Set clear objectives with your line manager and demonstrate ongoing growth in leadership, strategic thinking, and client impact.

Requirements

• Strong experience in eCommerce and retail media, including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms.
• Excellent understanding of the strategic and tactical application of retail media and digital marketing, with the ability to translate this into effective client solutions.
• Proven hands-on experience across key platforms, including Amazon, Criteo, and CitrusAd, with a solid understanding of the wider UK retail landscape and quick commerce partners.
• Experience working with bid management platforms such as Skai and/or Pacvue.
• Experience with planning and activation across search/sponsored product and DSP.
• Experience with AMC for audience and insight is a bonus.
• Demonstrated project management and team leadership experience, with the ability to manage multiple workstreams and deliver against deadlines.
• Strong stakeholder management skills, with experience coordinating across clients, internal teams, and external partners.
• High level of data literacy, with the ability to interpret performance data and translate insights into clear strategic recommendations.
• Strong attention to detail, ensuring accuracy and quality across all outputs.
• Confident communication and storytelling skills, able to present ideas and strategies clearly and persuasively to a range of stakeholders.
• Effective team management capabilities, including workload prioritisation, clear communication, and supporting team development.
• A proactive, solutions-focused mindset with the ability to remain calm under pressure and navigate complex or fast-paced environments.
• A genuine drive to elevate work beyond the expected, bringing energy, curiosity, and continuous improvement to the role.
• Must have the right to work in the UK.

Skills

• Amazon
• CitrusAd
• Criteo
• Tesco retail media
• Full-funnel activity
• Search
• Display
• Skai
• Pacvue
• Sponsored product
• DSP
• AMC
• Sphere
• Nectar 360
• Project management
• Team leadership
• Stakeholder management
• Data literacy
• Communication
• Storytelling
• Team management
• Solutions-focused mindset
• Continuous improvement

Location

• UK

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• Wavemaker is a leading WPP Media brand, grounded in analytics & insights and powered by data & technology, believing in the power of media and creative to drive breakthroughs for the world’s best brands.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.