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About the Role
The Royal Opera House is seeking an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data-led campaigns that enhance customer engagement, retention, and revenue growth. This role is crucial for driving income, growing audiences, and promoting the Royal Ballet and Opera’s work across multiple platforms.
Responsibilities
- Lead CRM activity
- Deliver targeted, data-led campaigns
- Enhance customer engagement, retention, and revenue growth
- Manage complex campaigns
- Lead automation initiatives
- Collaborate effectively across teams to deliver impactful customer journeys
Requirements
- Proven experience in CRM, email marketing, or customer marketing roles
- Strong understanding of customer data, segmentation, and lifecycle management
- Experience delivering automated and personalised email campaigns
- Ability to analyse performance data and translate insights into action
- Excellent stakeholder management and communication skills
- Strong organisational and project management capability
- Knowledge of data protection and GDPR requirements
- Experience working with CRM and Customer Data platforms
- Applicants must have work authorisation for the UK
Skills
- CRM
- Email marketing
- Customer marketing
- Customer data
- Segmentation
- Lifecycle management
- Automated email campaigns
- Personalised email campaigns
- Data analysis
- Stakeholder management
- Communication
- Organisation
- Project management
- Data protection
- GDPR
- Prospect2
- Tessitura Segmentation Sets and List Manager
Location
- Covent Garden, London
Work Type
- Full-Time
- Permanent
Experience Level
- Experienced
Salary/Compensations
- £35,000-£40,800 per annum
About the Company
- The Royal Ballet and Opera continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms.
- Our Covent Garden theatre has been at the heart of London and British cultural life for three centuries.
- We are home to two world-class Companies: The Royal Ballet and The Royal Opera.
- The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Opera’s work across multiple platforms, including live performances, digital content, cinema, and touring.
- The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
- The Royal Ballet and Opera is one of the UK’s leading arts organisations and our aim is to inspire imagination, ignite emotion and make the extraordinary for everyone.
Equal Opportunity
- Equality, Diversity and Inclusion underpin all that we do.
- We want our people to be representative of the diversity in the UK.
- We understand the creativity and innovation that diversity can bring and strive to create an inclusive environment in which everyone can thrive.
- We encourage applications from people with a wide range of backgrounds, experiences and skills to join our teams.
- We particularly welcome applications from those who are from a global majority background and/or those who are disabled, as they are under-represented within our organisation.
- We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace.
- We will endeavour to offer an interview to candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they meet the essential criteria for the role, though sometimes due to the volume of qualified candidates with declarations this is not possible.
- The RBO is also committed to safeguarding and protecting all children, young people, and adults and we implement robust safer recruitment practices.
- Due to our safeguarding promise, certain roles will be subject to a DBS check before commencing employment with us, which will be indicated in the advertising.