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About the Role

Allica is building out its growth function with autonomous individuals responsible for product-based customer acquisition. You will work with various teams to deliver on Allica’s mission of becoming the UK’s most recommended business bank. This role offers the opportunity to tackle new challenges and complexity in a rapidly scaling organization.

Responsibilities

• Identify and prioritize high-value customer segments using behavioural, needs-based and value data.
• Turn customer insights into audience definitions, propositions, messaging and content that support acquisition.
• Build a new lending growth marketing operation from scratch, covering campaign planning, content, execution operations and customer insight.
• Lead targeted, multi-channel campaigns across letters, email, LinkedIn ads and other relevant channels.
• Run A/B testing to improve messaging, creative, targeting and channel mix.
• Use HubSpot or similar tools to manage workflows, automation, tracking and scalable campaign delivery.
• Establish clear reporting to measure performance from engagement through to funded loans.
• Review results, identify what is driving acquisition efficiency and embed learnings into future campaigns.
• Build dashboards and updates that give stakeholders clear visibility of progress against growth targets.
• Work closely with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations to align priorities and execute effectively.
• Partner with stakeholders to ensure campaigns are commercially focused, compliant and grounded in customer insight.
• Champion testing, iteration and continuous improvement across lending acquisition activity.
• Communicate campaign insight, performance and recommendations clearly to senior stakeholders.
• Translate results into practical actions that improve future planning, investment and execution.

Requirements

• Hands-on, proactive and comfortable building new marketing operations from scratch.
• Strong analytical skills, able to turn data and customer insight into targeted campaign plans.
• Experience delivering measurable acquisition growth, ideally in lending or a closely related fintech environment.
• Proven experience delivering ABM or highly targeted multi-channel campaigns at scale.
• Comfortable with content development, campaign operations, A/B testing and performance optimisation.
• Confident using HubSpot or similar CRM and marketing automation platforms.
• Excellent collaboration and influencing skills, especially across Product Marketing, Financial Promotions, Sales and Data.
• Strong ownership, curiosity and attention to detail.

Skills

• Growth marketing
• Campaign planning
• Content development
• Campaign operations
• Customer insight
• A/B testing
• Performance optimisation
• HubSpot or similar CRM and marketing automation platforms
• Analytical skills
• Collaboration
• Influencing skills

Location

• UK

Work Type

• Flexible working
• Hybrid working

Experience Level

• Senior Analyst

Benefits

• Full onboarding support and continued development opportunities
• Options for flexible working
• Regular social activities
• Pension contributions
• Discretionary bonus scheme
• Private health cover
• Life assurance
• Family friendly policies including enhanced Maternity & Paternity leave

About the Company

• Allica is the UK’s fastest growing company and the fastest-growing financial technology (Fintech) firm ever.
• Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
• Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
• Allica Bank is fully committed to flexible and hybrid working.
• We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

Equal Opportunity

• Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
• We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.