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About the Role

This role is responsible for managing the marketing technology portfolio, including selection, implementation, integration, operations, and adoption. The position owns the integrated marketing technology architecture and integrations, ensuring solution design and application development enable business outcomes. It involves establishing platform roadmaps and ensuring application operations and stability, combining strategic platform leadership with deep technical acumen to enable personalized, data-driven customer journeys.

Responsibilities

Manage the delivery of new technologies and enhancements to existing tools, including accountability for development outcomes.
Establish governance for platform usage, data access, and change management.
Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach.
Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio.
Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery.
Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy, that connects marketing platforms with digital channels, data platforms, and enterprise systems.
Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys and performance management.
Partner with enterprise architecture, security, technology and data teams to ensure solutions meet scalability, performance, privacy, and regulatory requirements.
Define integration and data requirements and downstream usage patterns for marketing activation.
Serve as the hands-on owner of core marketing technology platforms, focusing on delivering personalized and optimized content across various channels.
Configure, enhance, and optimize platforms to support campaign execution, customer journeys, segmentation, and personalization use cases.
Lead platform upgrades, new capability rollouts, and tool enhancements from design through implementation.
Troubleshoot platform issues, data flows, and integrations in partnership with technology teams.
Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.
Manage testing, rollout, and adoption of new tools and systems that support digital content enablement.
Monitor platform and application performance, storage, and usage to ensure reliability, security and scalability.
Act as a trusted partner to Marketing, Digital Banking, Product, Data, Technology, Risk, and Compliance teams.
Manage relationships with marketing technology vendors and system integrators, including contract oversight and performance management.
Influence prioritization and investment decisions through deep understanding of both business outcomes and technical effort.
Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.

Requirements

5+ years working with different marketing technology and digital content management platforms from a technical oversight perspective.
5+ years in technology delivery roles.
Familiarity with cloud-based architectures and modern data platforms.
Strong hands-on experience managing and configuring enterprise marketing technology platforms.
Ability to operate at both strategic and execution levels — from architecture design to platform configuration.
Strong communication and collaboration skills with the ability to remain agile, stay focused and pivot quickly.
Ability to work in ambiguously defined situations with minimal supervision.
Strong ability to understand and interpret complex information, identify patterns and trends, and develop potential options and recommendations, often with minimal direction to respond to urgent business priorities.
Problem solver with sound judgment who takes initiative, accepts ownership and accountability.
Independent, self-motivated, and enthusiastic.

Skills

Marketing Technology
Digital Content Management
Technical Oversight
Technology Delivery
Cloud-based Architectures
Modern Data Platforms
Enterprise Marketing Technology Platform Management
Platform Configuration
Architecture Design
Communication
Collaboration
Agility
Problem Solving
Judgment
Initiative
Accountability

Experience Level

Associate Director

Education Level

Post secondary degree in Computer Science, Engineering or related degree preferred.