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About the Role

Lumafield is seeking a Field & Events Marketing Manager to lead the planning and execution of events, creating firsthand experiences for customers, prospects, industry leaders, and the media. This role involves managing major industry trade shows, developing creative event strategies, and building Lumafield's reputation as an industry thought leader.

Responsibilities

• Own Lumafield’s calendar of trade shows, conferences, field programs, and company-hosted events.
• Lead major trade shows from beginning to end, including sponsorship selection, contracts, budgets, booth design, demonstrations, vendors, shipping, registration, staffing, travel, run-of-show planning, lead capture, and onsite execution.
• Develop creative concepts and experiences that make Lumafield stand out in crowded event environments.
• Build an events program that extends beyond trade shows, including executive roundtables, customer events, dinners, open houses, partner programs, media experiences, technical workshops, and other original formats.
• Treat events as integrated marketing campaigns, partnering with Demand Generation, Product Marketing, Content, and Social Media on promotion, programming, messaging, content capture, and follow-up.
• Identify and develop speaking opportunities for Lumafield executives, technical experts, customers, and partners.
• Turn events into thought-leadership and public-relations opportunities, including media briefings, product announcements, customer stories, executive conversations, and original programming.
• Partner closely with Sales and Marketing Operations to establish event goals, identify priority accounts, coordinate outreach, manage lead handoff, and measure pipeline and revenue influence.
• Build productive relationships with event organizers, venues, agencies, fabricators, production partners, speakers, customers, and other external collaborators.
• Manage event budgets carefully, negotiate contracts, reconcile expenses, and make thoughtful recommendations about investment.
• Develop repeatable processes, planning templates, timelines, and playbooks for program growth.
• Measure event performance using quantitative outcomes and qualitative insights.
• Travel to events and take hands-on responsibility for onsite execution.
• Work occasional evenings and weekends around major programs.

Requirements

• 3+ years of experience managing marketing events, field marketing programs, experiential marketing, conferences, or a closely related function.
• Personally managed complex trade shows or conferences from planning through onsite execution and post-event follow-up.
• Exceptional organizational skills, including managing budgets, deadlines, vendors, shipments, speakers, internal stakeholders, and last-minute changes.
• Ability to be both a strategic thinker and a hands-on operator.
• Creative and curious about event potential beyond lead collection.
• Understanding of how events contribute to brand, pipeline, customer relationships, content, public relations, and industry thought leadership.
• Clear written and verbal communication skills.
• Strong collaboration skills, enjoying work with colleagues across departments.
• Fast and resourceful when circumstances change, timelines compress, or unexpected onsite issues arise.
• Comfortable working in a fast-paced startup environment with evolving priorities and processes.
• Sound judgment, ownership, and proactive risk identification.
• Willingness to travel approximately 25–30% of the time.
• Ability to work in person at Lumafield’s San Francisco headquarters.

Skills

• Event planning
• Event execution
• Trade show management
• Field marketing
• Experiential marketing
• Budget management
• Vendor management
• Stakeholder management
• Creative concept development
• Integrated marketing campaigns
• Demand generation
• Product marketing
• Content marketing
• Social media marketing
• Public relations
• Thought leadership development
• Sales and marketing operations
• Lead management
• Pipeline analysis
• Revenue influence measurement
• Relationship building
• Contract negotiation
• Process development
• Performance measurement
• Quantitative analysis
• Qualitative analysis
• Technical B2B product marketing (bonus)
• Manufacturing marketing (bonus)
• Hardware marketing (bonus)
• Industrial technology marketing (bonus)
• Robotics marketing (bonus)
• Aerospace marketing (bonus)
• Automotive marketing (bonus)
• Medical devices marketing (bonus)
• Enterprise software marketing (bonus)
• Company-hosted event creation (bonus)
• Communications/PR collaboration (bonus)
• Producing events with complex physical products/demonstrations (bonus)
• CRM systems (bonus)
• Marketing-automation systems (bonus)
• Event-registration systems (bonus)
• Lead-capture systems (bonus)
• Project-management systems (bonus)
• Event-production partner network (bonus)
• Fabrication partner network (bonus)
• Venue partner network (bonus)
• Experiential-agency partner network (bonus)
• Executive engagement (bonus)
• Customer engagement (bonus)
• Journalist engagement (bonus)

Location

• San Francisco, CA

Work Type

• Onsite
• Full-time

Experience Level

• 3+ years of experience

Salary/Compensations

• $120,000 - $145,000

Benefits

• Competitive cash compensation
• Competitive equity compensation
• Health & wellness stipend
• 401k
• Parental leave
• Flexible PTO
• Commuter benefits
• Company wide events

About the Company

• Lumafield was founded in 2019 to upgrade manufacturing.
• Engineers with deep experience across the product development cycle founded Lumafield out of frustration with the cost and complexity of modern manufacturing.
• Lumafield offers unprecedented visibility into products and AI-driven tools to revolutionize product creation, manufacturing, and usage.
• The company started with industrial CT scanning, making advanced manufacturing tech more accessible.
• Lumafield is designed for upgrades, building for greater intelligence, autonomy, speed, deeper vision, operational excellence, and powerful insights.
• Lumafield is headquartered in Cambridge, MA, and has an office in San Francisco, CA.

Equal Opportunity

• Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills.
• Encourages application even if skills don't meet every requirement.
• No employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, genetic information or veteran status.