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About the Role

We are looking for a senior, business-minded leader to own the data and measurement backbone that lets every marketing team make better decisions, faster. Sitting within Marketing Innovation, you will be the single owner of foundational reporting, attribution, incrementality testing, budget tooling, and the third-party data integrations that feed them — and the marketing-side DRI for our partnership with Marketing Analytics and Analytics Engineering.

Responsibilities

Own the consolidated roadmap across reporting, attribution, incrementality, budget tooling, and 3rd-party integrations.
Translate needs into briefs for Analytics/Analytics Engineering.
Own build-vs-buy calls.
Own the decision-ready dashboard suite (GOV/MAU drivers, spend, channel/country performance, promo efficiency).
Own WBR automation.
Own KPI health alerting.
Own the attribution layer and its convergence with incrementality testing into one system of record.
Partner with Analytics on methodology and calibration.
Own the experimentation framework and test calendar.
Feed incrementality test results back into budget decisions as ground truth.
Own budget-allocation and scenario-planning tooling.
Partner with Finance/S&O so budget tooling reflects planning and actuals.
Own the marketing-mix recommendation layer for AOP/QBR.
Own sourcing, contracting, and integration of data vendors/pipelines feeding reporting, attribution, and budget tools.
Make sunset/consolidate/replace calls for data vendors/pipelines.
Be the single marketing-side DRI to Analytics and Analytics Eng.
Bring prioritized requirements to the Analytics and Analytics Eng roadmap.
Sit in planning reviews and defend marketing's priorities.
Own training, documentation, and adoption tracking.
Maintain a clean roadmap view for marketing leadership.

Requirements

8+ years in marketing analytics, measurement, data product management, or growth/performance marketing in high-scale, multi-market digital businesses.
Deep understanding of attribution and incrementality/experimentation methodology, and how they fit together.
Experience partnering closely with data science and analytics engineering teams, translating business needs into structured briefs and roadmaps.
Strong data fluency (SQL, Looker/Snowflake-level) to credibly review and challenge Analytics/Analytics Eng output.
Financial/budget acumen; comfort working with Finance/S&O planning cycles.
Experience evaluating, contracting, and managing 3rd-party data/measurement vendors, including build-vs-buy decisions.
Strong product mindset — prioritizing a portfolio and driving delivery through influence, not direct authority.
Excellent stakeholder management, able to simplify complex measurement trade-offs for senior leadership.
People-management experience or a clear track record of growing into it.
Experience scaling a measurement function out of a fragmented starting point.
Familiarity with mobile measurement partners, reverse-ETL/feed platforms, cost-aggregation tools.
Experience in marketplace, delivery, or subscription businesses across many markets.
Exposure to AI/LLM-powered reporting (e.g., natural-language reporting, automated WBR commentary).

Skills

Data Product Strategy
Roadmap Development
Reporting
Attribution
Incrementality Testing
Budget Tooling
3rd-Party Data Integrations
SQL
Looker
Snowflake
Product Management
Stakeholder Management
People Management
Mobile Measurement Partners
Reverse-ETL
Feed Platforms
Cost-Aggregation Tools
AI/LLM Reporting

Location

Global

Work Type

Full-time

Experience Level

Senior
8+ years

Benefits

Build the single source of truth for how a multi-billion-euro marketing budget is measured, attributed, and allocated — with direct influence over how Analytics and Analytics Eng prioritize their roadmap for marketing.

About the Company

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world.
In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way.
So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Equal Opportunity

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.