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About the Role
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Responsibilities
- Manage the day-to-day operations of influencer and social marketing campaigns.
- Develop proposals for prospective clients by identifying appropriate mechanics, influencers, and creative strategies tailored to each brand and its target audience.
- Participate in client pitches and support Account Managers during client calls.
- Ensure key performance indicators (KPIs) are met and campaigns are successfully delivered.
- Oversee and manage substantial budgets for multiple influencer campaigns.
- Report on campaign performance and collaborate with account managers to ensure client satisfaction.
Requirements
- Minimum of 1 year of experience in planning and executing influencer campaigns.
- Proven ability to delegate tasks and prioritize a dynamic workload.
- Strong writing and communication skills.
- Ability to perform effectively and maintain composure under pressure.
- Understanding of influencer marketing and social media metrics (Impressions, Reach, Engagements).
Skills
- Influencer Marketing
- Social Media Marketing
- Campaign Management
- Budget Management
- Client Relationship Management
- Data Analysis
- Reporting
- Proposal Development
- Social Media Metrics
Location
- NYC
Work Type
- Hybrid
- Flexible hours
Experience Level
- 1+ year experience
Salary/Compensations
- $35,000—$75,000 USD
Benefits
- Regular social events and clubs
- $600 WorkWell benefit
- Top-of-the-line MacBook
- Medical, dental and vision coverage
- 401k with company match
- 15 days PTO
- Additional days for floating holidays, summer fridays, and sick days
- Opportunities for growth
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit.
- Goat is part of WPP Media and is the global leader in influencer marketing.
- Goat has delivered award-winning campaigns across 70+ countries since 2015.
- Goat collaborates with over 500 social natives worldwide.
- Goat treats influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.
- Goat's data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance.