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About the Role

Azurity Pharmaceuticals is seeking a Head of Marketing to lead the US brand strategy and launch for D-PLEX100, a surgical anti-infective. This role is responsible for brand strategy, positioning, launch planning, and execution within the hospital and surgical setting, reporting to the VP, NA Commercial Brand Executive for ARGO. The position leads a small brand team, directs external agencies, and collaborates with various departments to bring a reimbursement-dependent hospital product to market.

Responsibilities

Own US brand strategy for D-PLEX100, including positioning, value proposition, messaging, and the integrated marketing plan.
Develop and execute the launch and in-line marketing plan for the hospital and surgical setting.
Monitor brand performance, KPIs, and market dynamics to optimize strategy.
Commission and interpret market research to inform brand strategy.
Build the account-level adoption strategy for a P&T-governed product.
Partner with Market Access/HEOR and Contracting to align the brand on pricing and reimbursement dynamics.
Equip field and account teams to engage key stakeholders with a consistent institutional value story.
Lead cross-functional US launch readiness for D-PLEX100 and subsequent indications.
Build US launch timelines, field execution strategy, and training and promotional materials.
Ensure demand generation and access readiness are sequenced together.
Partner with Medical Affairs, Regulatory, and external agencies to deliver compliant content.
Manage D-PLEX100 across its lifecycle stages, prioritizing and allocating budget.
Support indication-expansion planning by developing positioning and demand-generation strategy.
Assess the competitive and standard-of-care landscape and revise strategy accordingly.
Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training.
Hire, develop, and lead two direct reports, setting objectives and building marketing capability.
Provide day-to-day direction and coaching, manage performance, and ensure team delivers compliant execution.
Serve as the key liaison between marketing and the hospital field force.
Engage surgeon and pharmacy KOLs and institutional decision-makers to gather insight.
Collaborate with external partners, agencies, and vendors to develop omnichannel campaigns.
Coordinate with the licensor/alliance interface on brand-relevant deliverables and evidence needs.

Requirements

Bachelor's degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred.
12+ years in the pharmaceutical or biotech industry.
6+ years of US in-line marketing and launch experience.
Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption.
Prior people-management experience, with a track record of hiring, developing, and leading marketing talent.
Proven ownership of brand strategy and launch for one or more products.
Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization.
Strong cross-functional leadership and communication skills.
Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory.
Willingness to travel ~20–30%.

Skills

Brand strategy
Launch planning
Marketing plan development
Market research interpretation
Institutional access strategy
P&T strategy
Cross-functional leadership
Team leadership
KOL engagement
Omnichannel campaign development
Budget management
Competitive analysis

Location

Work Type

Hybrid
Full-time

Experience Level

12+ years
6+ years US marketing experience
People management experience

Education Level

Bachelor's degree in Marketing, Life Sciences, Business, or a related field
MBA or advanced degree preferred

Benefits

Competitive compensation package
Annual bonus based on company performance
Incentive compensation program (Sales)
Car reimbursement program and gas card (Sales)
Medical, dental, vision, and prescription coverage
Hybrid work model (2 days WFH, 3 days in office)
Retirement Savings Plan (401K) with 5% company match
Up to 15 vacation days annually + rollover
Five sick/wellness days
Company closure between Christmas and New Year's
13 recognized holidays
Tuition reimbursement

About the Company

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company focused on innovative products for underserved patients.
Industry leader in providing unique, accessible, and high-quality medications.
Leverages integrated capabilities and a vast partner network to expand its commercial product portfolio and pipeline.
Patient-centric products span cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets.
Proud to be an inclusive workplace and an Equal Opportunity Employer.
Dedicated team focuses on benefiting patients by bringing the best science and commitment to quality.

Equal Opportunity

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer.