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About the Role

This role will deliver value from Oscar's online properties, focusing on operational, technical, and strategic aspects to meet business needs, support marketing and compliance goals, and identify growth opportunities. You will report into the Associate Director, Marketing, Websites & Digital Reputation.

Responsibilities

• Manage Oscar’s Content Management System (CMS) for internal use, including content updates, landing page creation, and form functionality.
• Maintain and optimize existing pages, identifying and implementing opportunities for new content and improved user experience.
• Train internal teams on best practices and self-service content updates.
• Ensure accurate setup of Google Analytics to monitor website performance, user behavior, and key metrics, reporting insights and opportunities to stakeholders.
• Drive and manage A/B testing strategies and collaborate with internal teams to identify and implement optimization opportunities.
• Ensure the company’s digital presence is protected and aligned with business goals.
• Collaborate with cross-functional teams to align website goals with broader business objectives.
• Develop and execute a comprehensive SEO strategy to improve organic search rankings, adapting to AI-driven changes in search results.
• Ensure compliance with applicable laws and regulations.
• Perform other duties as assigned.

Requirements

• Bachelors Degree or 4+ years commensurate experience.
• 4+ years of experience in website management, digital marketing, or a related field.
• 3+ years managing and executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, and SEO tools.
• 2+ years A/B or multivariate testing experience (test and target or other vendors).

Skills

• Content Management System (CMS)
• Google Analytics
• SEO
• A/B testing
• Multivariate testing

Location

• New York City

Work Type

• Hybrid

Experience Level

• 4+ years of experience

Education Level

• Bachelors Degree

Salary/Compensations

• $106,812.00 - $140,190.75 per year

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life insurance
• Disability insurance
• Paid wellness time
• Reimbursements
• Participation in Oscar's unlimited vacation program
• Annual performance bonuses

About the Company

• Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.
• We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
• We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Equal Opportunity

• At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support.
• Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation.
• For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.