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About the Role
Adyen is seeking a strategic, hands-on, and creative PR Manager for its Tokyo office. This role will report to the Head of PR & Communications, APAC, and is responsible for developing and executing PR strategies to drive media coverage, manage reputation, and create thought leadership in Japan. The ideal candidate has a strong PR background, understands the tech industry, and excels at balancing strategic and hands-on work.
Responsibilities
- Develop and execute in-market PR strategies and programs to drive media coverage.
- Collaborate cross-functionally with marketing, product, commercial leads, and senior leadership to craft compelling messaging and local storylines.
- Ensure alignment with the company's strategic direction across all of Japan’s external communications channels for consistent messaging and positive brand positioning.
- Enhance efforts to generate favorable opinion about the market in the region and garner local and regional media attention.
- Collaborate with global and regional communications teams for coordinated, accurate, consistent, and effective content and messages.
- Manage and own key media relationships in Japan.
- Manage and direct the local PR agency partner, ensuring alignment on KPIs, strategy execution, and ROI.
- Co-manage social media presence in relevant Japanese portals and work with the marketing team to establish a social media calendar.
- Collaborate with the local marketing team to amplify Japan events, product launches, and brand campaigns across earned and owned channels.
Requirements
- 7 to 10+ years of experience in PR or communications field.
- Flexible & tenacious with the ability to navigate through ambiguity.
- Exceptional storytelling and editing skills, comfortable writing, reviewing, and giving feedback on copy.
- Collaborative nature and team player with a desire to work in a multicultural environment.
- Demonstrated ability to take initiative, think ahead, engage proactively, and make great things happen.
- Successful track record in high tech branding to business audiences.
- Competent project manager who can drive PR and creative projects from brief to completion.
- Ability to measure and report on the effectiveness of PR efforts.
- Excellent command of the Japanese language.
- Business-level communication skills in English.
- Ability to travel domestically and internationally 20%+.
Skills
- PR
- Communications
- Tech Industry Understanding
- Strategic Planning
- Hands-on Execution
- Storytelling
- Editing
- Project Management
- Social Media Management
- Media Relations
- Agency Management
- Cross-functional Collaboration
- Messaging Development
- Brand Positioning
- Content Creation
- Reporting
Location
- Tokyo
Work Type
- Office-first
- Onsite
Experience Level
- 7-10+ years
About the Company
- Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making it the financial technology platform of choice.
- At Adyen, everything is engineered for ambition.
- Teams are provided an environment with opportunities for success, backed by the culture and support to ensure they can own their careers.
- Adyen is motivated by individuals who tackle unique technical challenges at scale and solve them as a team.
- The company delivers innovative and ethical solutions that help businesses achieve their ambitions faster.
Equal Opportunity
- Adyen's unique approach is a product of diverse perspectives, and this diversity is essential in maintaining momentum.
- The company needs as many different voices as possible to solve unique business and technical challenges.
- Adyen welcomes everyone to be their true self, regardless of who they are or where they're from.
- Adyen encourages candidates who may not meet 100% of qualifications to reconsider and apply.