Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking an entrepreneurial, highly motivated Field Marketing & Event Manager to join our German founding team. Your mission is to build Pennylane's physical presence, community, and brand awareness among German tax advisory firms from the ground up. You will develop the field marketing playbook for Germany, introducing a new tech brand in a traditional market where trust, local presence, and personal relationships are key.

Responsibilities

Conceive and execute personal, exclusive event formats (e.g., Private Dinners, Executive Roundtables, local breakfast meetings) to build trust with German tax advisors early on.
Identify, secure sponsorships, and organize Pennylane's presence at key German tax advisor associations and regional events (e.g., tax chambers, LSWB, TeleTax) to position the brand among early adopters.
Plan and moderate localized webinars and digital workshops to inform potential firms about Pennylane's added value.
Collaborate with local industry podcasts, influencers, and media/PR agencies to strengthen Pennylane's voice in the German market.
Independently manage and optimize the German event calendar, landing pages, and website registration funnels.
Organize internal kick-offs for the growing German team and exclusive events for early partners to build our first community champions.
Manage all aspects from strategic event conception to participant tracking and on-site setup.
Measure brand impressions, booked discovery calls, and partner engagement.

Requirements

Experience in Field Marketing, Event Management, or Business Development, ideally in a fast-growing B2B SaaS company entering the German market or extensive experience working with the German tax advisor ecosystem.
Thrive in dynamic environments and enjoy building things from scratch.
Willingness to handle on-site logistics and think strategically about market positioning.
Excellent interpersonal skills, ability to communicate with traditional German professionals, build trust, and act as the face of Pennylane locally.
Focus on generating pipeline and supporting the sales team in acquiring the first German partners.
Fluent German (native or equivalent level) and fluent English (company's internal language).

Skills

Field Marketing
Event Management
Business Development
B2B SaaS
Networking
Communication
Data-driven
Pipeline generation

Location

Germany
Remote

Work Type

Remote
Hybrid

Experience Level

Field Marketing
Event Management
Business Development

Salary/Compensations

Competitive compensation package

Benefits

30 paid vacation days
Company shares
Budget for home office setup
Monthly allowance for coworking space
Access to Busuu for language learning
Latest Apple equipment
Regular company events (Tech Days, annual seminar)

About the Company

Pennylane is one of the fastest-growing FinTechs in France and is expanding into Germany.
Our vision is to become the most popular financial operating system for SMEs and tax advisory firms.
We help entrepreneurs free themselves from time-consuming accounting and finance tasks while providing access to crucial financial information for better decision-making.
We have raised €225 million from investors like Sequoia.
We have grown from 7 co-founders to 900 employees and are considered one of the best workplaces in France.
We have an international environment with over 25 nationalities and a strong remote-friendly culture.
Over 900,000 SMEs and 5,000 accounting firms use Pennylane in France.

Equal Opportunity

We fully advocate for diversity, equality, and inclusion.
We are committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or any other characteristic that makes you unique.