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About the Role

Horizon Media is seeking a Paid Social expert to partner with Business Solutions teams to architect sophisticated, data-driven paid social strategies. This role involves leading a team of specialists, acting as the primary paid social authority for clients, and driving campaign innovation and optimization.

Responsibilities

• Partner with Business Solutions teams to architect a sophisticated, data-driven paid social strategy.
• Guide the team to master and leverage Horizon Media’s suite of planning, evaluation, and buying tools.
• Act as the thought leader on trends, tools, and opportunities within the social landscape.
• Oversee the creation of all social-specific documentation, including strategic decks, media plans, and testing roadmaps.
• Serve as the primary paid social authority for the client, translating complex social concepts into actionable insights.
• Manage and develop a team of paid social specialists, creating growth plans and providing clear career goals.
• Apply deep knowledge of the social industry and client business to lead negotiations with social platform partners.
• Build and strengthen relationships across internal departments, ensuring seamless integration of paid social strategy.
• Provide final sign-off on critical social campaign builds, from audience targeting and creative formatting to bidding strategies and budget allocation.
• Act as the primary escalation point for the team on complex campaign challenges.
• Lead the analysis of paid social performance, delivering thoughtful, data-based conclusions.
• Champion a culture of testing and optimization to improve campaign effectiveness and drive ROI.
• Act as a primary resource for the team during the planning process, providing strategic guidance.
• Lead collaboration with other Horizon Media teams towards 360 partnerships, incorporating relevant extensions.

Requirements

• A master of storytelling with data, able to transform complex social performance metrics into a clear and compelling narrative.
• A left and right brain thinker, blending analytical rigor with creative problem-solving.
• A collaborative, team-oriented leader with strong delegation skills and the ability to manage both up and down effectively.
• A problem solver with the foresight to anticipate campaign challenges and develop proactive, innovative solutions.
• Detail-oriented with an unwavering commitment to accuracy and follow-through.
• Deeply passionate about the social media landscape, with an insatiable desire to innovate and stay ahead of industry trends.
• An enthusiastic coach and mentor, dedicated to developing the next generation of paid social marketing experts.
• An advocate for and supporter of Diversity, Equity and Inclusion.
• 5+ years of hands-on experience developing and executing paid social marketing strategies, preferably in an agency setting.
• Proven expertise in managing large-scale, complex paid social campaigns and acting as the primary client contact and social subject matter expert.
• Exceptional verbal and written communication skills; able to confidently present and “sell through” social strategies to both internal and Client stakeholders.
• Demonstrated leadership experience in developing and managing paid social marketing professionals.
• Expert-level knowledge of social marketing principles, analytics, and buying strategies (e.g., CPA, ROAS, CPM, Reach/Frequency).
• Deep, hands-on experience with social platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, Pinterest, and X (Twitter).
• Strong understanding of the interplay between Paid Social and Organic Social / Influencer Marketing.

Skills

• Paid Social Strategy
• Paid Social Activation
• Data-driven strategy
• Planning tools
• Evaluation tools
• Buying tools
• Competitive analysis
• Audience research
• Creative segmentation
• Social-first plan development
• Social media trends
• Emerging platforms
• Creator/influencer integrations
• New ad formats
• Privacy changes
• Campaign strategy innovation
• Strategic decks
• Media plans
• Testing roadmaps
• Client relationship management
• Team leadership
• Negotiation with social platform partners
• Internal collaboration
• Campaign management
• Campaign optimization
• Audience targeting
• Creative formatting
• Bidding strategies
• Budget allocation
• Performance analysis
• Data interpretation
• ROI improvement
• Strategic partnerships
• Storytelling with data
• Analytical rigor
• Creative problem-solving
• Teamwork
• Delegation
• Problem-solving
• Accuracy
• Follow-through
• Social media innovation
• Coaching
• Mentoring
• Diversity, Equity and Inclusion advocacy
• Meta (Facebook/Instagram)
• TikTok
• LinkedIn
• Snapchat
• Pinterest
• X (Twitter)
• Paid Social
• Organic Social
• Influencer Marketing

Location

• New York City
• Los Angeles
• Toronto

Work Type

• Hybrid

Experience Level

• 5+ years of hands-on experience developing and executing paid social marketing strategies
• Demonstrated leadership experience

Salary/Compensations

• $95,000.00 - $110,000.00

About the Company

• Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms.
• Headquartered in New York City, with offices in Los Angeles and Toronto.
• A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.
• Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.
• Together we are building a place of belonging.
• At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered.
• We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
• Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Equal Opportunity

• Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com