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About the Role

Material's Channel Strategy Team is seeking a Manager, Social Strategy to architect end-to-end, multi-channel engagement strategies that drive measurable growth across the modern customer journey. This role bridges the gap between insights, channels, and business outcomes, requiring expertise in paid and organic social media while thinking holistically across the digital ecosystem.

Responsibilities

• Own end-to-end paid and organic social strategies for client accounts, translating business goals and consumer insights into actionable platform frameworks, content pillars, and activation plans.
• Apply expertise across social, paid media, CRM, and digital marketing channels to shape omni-channel strategies, define the role of social within the broader marketing ecosystem, and create connected customer experiences.
• Guide clients on social platform selection, audience segmentation, content flighting, and messaging approaches tailored to where consumers are in their journey.
• Synthesize social listening, performance data, consumer research, and cultural trends into clear strategic narratives and actionable client recommendations.
• Partner closely with Creative, Media, Analytics, and Research teams to align social concepts with broader campaign goals, ensuring cohesive execution and closed-loop measurement.
• Establish social KPIs and measurement frameworks that evaluate channel performance and quantify social's contribution to broader marketing and business outcomes.
• Develop and present performance reporting that translates data into compelling narratives, actionable insights, and strategic recommendations.
• Serve as a day-to-day strategic partner for clients—presenting recommendations, facilitating strategic sessions, and articulating the value of connected social strategy.

Requirements

• 3-5 years of experience in channel strategy, digital marketing, engagement strategy, or integrated strategy, preferably within an agency setting.
• Proven track record of developing connected strategies that integrate paid/organic social, CRM/email, performance media, content, and web experiences.
• Deep hands-on knowledge of paid and organic social platforms (Meta, LinkedIn, TikTok, YouTube, Reddit, etc.) alongside a strong understanding of how social drives and feeds broader customer journeys.
• Exceptional ability to distill complex data, research, and technical channel nuances into clear, compelling narratives for executive audiences.
• Experience building integrated measurement frameworks, working with social listening tools, and leveraging audience intelligence to inform strategy.

Skills

• Social listening & intelligence platforms (e.g., Brandwatch, Meltwater, Sprinklr, NetBase)
• Audience segmentation frameworks
• Paid media ad platforms
• CRM/lifecycle integration
• Creator/influencer ecosystems
• Performance reporting
• KPI dashboard development
• Multi-touch attribution concepts
• Campaign optimization
• PowerPoint/Slides

Location

• New York City

Work Type

• Hybrid

Experience Level

• 3-5 years

Salary/Compensations

• $82,000 - $90,000

About the Company

• We drive intelligent growth for ambitious businesses and leading brands.
• Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities.
• To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.
• Material clients make smarter growth choices because they can see clearly how and when to take the shots that count.
• Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
• Material is a global company and we work with best-of-class brands worldwide.
• We create and launch new brands and products, putting innovation and value creation at the center of our practice.
• Our clients are at the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world.
• We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking.
• Our engagement management team makes it all hum for clients.
• A community focused on learning and making an impact.
• Material is an outcomes focused company.
• We create experiences that matter, create new value and make a difference in people's lives.

Equal Opportunity

• All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.