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About the Role

Lead and own WGSN’s global brand, PR, and content marketing strategy to drive brand awareness, thought leadership, and measurable commercial impact across global markets and channels. Ensure WGSN is the standard-setting, front-of-mind trend partner for decision-makers across all key industries.

Responsibilities

• Lead and execute WGSN’s global organic social media strategy across platform-native channels (LinkedIn, Instagram, etc.) across LATAM, APAC, NAM, and EMEA.
• Act as brand guardian for digital touchpoints, driving engagement with senior decision-makers across fashion, beauty, consumer goods and retail, increasing brand consideration and supporting demand generation.
• Own and manage the global content marketing calendar.
• Partner closely with internal Content teams to select and repurpose high-value, paywall-exempt trend insights into engaging, platform-tailored content that creates industry 'FOMO' and generates qualified demand.
• Own and execute the global PR strategy, humanising the WGSN brand by bringing our forecasting experts and consumer insights to life through narrative-led storytelling, high-profile spokesperson positioning, and media relations.
• Own the strategic direction of WGSN's public-facing blog, ensuring all content is optimised for search (SEO), AI-powered discovery (GEO), and commercial conversion opportunities.
• Partner with Content, Digital and Product Marketing teams to grow qualified organic traffic and maximise visibility across traditional and AI search experiences.
• Proactively monitor cultural moments, macro-trends, and industry events, leveraging WGSN’s proprietary forecasting assets to execute timely, newsjacking social campaigns.
• Brief, manage, and evaluate external PR agencies across key markets to ensure campaign alignment, budget efficiency, and high-impact media coverage against clear KPIs.
• Define channel-level KPIs across social, owned, and earned touch points.
• Continually analyse engagement data and campaign performance metrics to optimise posting cadences, content formats, and demand generation impact.
• Support the activation and multi-channel promotion of flagship global thought-leadership campaigns (e.g., Top Trends), ensuring maximum top-of-funnel reach, engagement, and cross-platform amplification.
• Serve as the main bridge between Brand/Social output and the wider Marketing, Content, and Commercial functions, providing regular monthly and quarterly performance insights to support overarching strategy.

Requirements

• Proven experience in a Brand, Content, or Social Media Marketing Manager role within a multinational B2B, publishing, or agency environment.
• In-depth expertise in PR execution, multi-channel content strategy, B2B community management, and top-of-funnel marketing performance analysis.
• Practical experience briefing, managing, and driving ROI from external PR or creative agency partners.
• Strong editorial judgment with the ability to distill complex trend forecasts and quantitative data into compelling, public-facing brand stories.
• Exceptional interpersonal and relationship-building skills with a track record of working effectively across cross-functional and regional teams.
• Meticulous attention to detail with first-class campaign planning, copywriting, and proofreading skills.
• Proactive, creative problem-solver with a positive "can-do" attitude and the ability to manage multiple complex initiatives simultaneously.
• Additional language skills (especially Brazilian Portuguese) are preferred, but not mandatory.

Skills

• Brand Marketing
• Content Marketing
• Social Media Marketing
• PR Execution
• Multi-channel Content Strategy
• B2B Community Management
• Top-of-funnel Marketing Performance Analysis
• Agency Oversight
• Editorial Acumen
• Stakeholder Collaboration
• Copywriting
• Campaign Planning
• Proofreading
• SEO
• Generative Search Optimisation

Location

• London

Work Type

• Office-based
• Hybrid
• Flexible working environment

Experience Level

• Manager

Benefits

• 25 days of holiday per year - with an option to buy/ sell up to 5 days
• Pension, Life Assurance and Income Protection
• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• Employee assistance programme
• Season ticket loans
• Cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities

About the Company

• WGSN is the global authority on consumer trend forecasting.
• We help brands around the world create the right products at the right time for tomorrow’s consumer.
• We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
• We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we focus on is working with our customers to create a successful and positive tomorrow.
• We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
• An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.
• We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
• We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
• Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

Equal Opportunity

• We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.