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About the Role

Lead the development and delivery of a data-driven and digitally focused marketing strategy, incorporating AI and innovation, to enhance student engagement, increase applications, improve conversion rates, and support enrollment growth. This senior role is responsible for institution-wide marketing and communications strategies to recruit undergraduate and postgraduate students.

Responsibilities

• Lead the delivery of institution-wide activities and initiatives targeted at applicants in alignment with the College's Student Recruitment and Marketing strategies.
• Develop, manage, and monitor strategies, planning and implementing activities which raise awareness of RCL's programmes, capture leads, encourage applications and increase conversion.
• Support and stimulate marketing and communications strategies and initiatives related to UG and PG Student Recruitment delivered by a range of internal stakeholders, providing specialist advice and consultancy.
• Contribute to the development and delivery of the institution's marketing communications strategy, acting as subject matter expert on opportunities and issues relating to UG and PG Student Recruitment.
• Develop and maintain trust-based working relationships with colleagues across the institution which enhance the reputation of the Department of Marketing for the quality and effectiveness of its strategic planning, creativity and implementation.
• Act as a member of the Commercial Leadership Group, working closely with colleagues to ensure effective implementation of an integrated, multi-media Student Recruitment activity plan.
• Maintain a thorough awareness of developments and trends in the Higher Education sector nationally and internationally related to student recruitment and respond to them as appropriate.
• Oversee the development of high-quality multi-media promotional and publicity materials and communications content related to UG and PG student recruitment, liaising closely with internal stakeholders and delivery partners within Marketing and Communications.
• Oversee the maintenance and enhancement of the institution's presence on third-party media platforms targeted at UG and PG applicants and prospective students, ensuring that return on investment is measured and strategies refined as necessary.
• Use AI tools and emerging marketing technologies to improve campaign effectiveness, content creation, audience targeting and operational efficiency.
• Identify and implement innovative approaches to enhance student engagement and recruitment outcomes.
• Ensure the appropriate and responsible use of AI within marketing activities.
• Oversee the delivery of a sector-leading applicant communications experience through the effective use of Applicant CRM systems and tools, including the development and delivery of a roadmap to enhance system functionality and associated working practice.
• Develop and manage automated marketing journeys to nurture prospective students.
• Work with CRM and digital platforms to improve communication effectiveness and conversion rates.
• Lead performance marketing activities across paid search, social media, display advertising and other digital channels.
• Monitor and optimise campaign performance through data analysis and ongoing testing.
• Map and continuously improve the prospective student journey across all touchpoints.
• Ensure marketing communications are personalised, relevant and aligned with audience needs.
• Specify and/or manage market research and analysis relating to undergraduate and postgraduate recruitment activities.
• Use data, market intelligence and campaign analytics to inform marketing decisions.
• Produce regular performance reports and dashboards, making recommendations for continuous improvement.
• Oversee website content and user experience to support recruitment.
• Work with internal teams to improve SEO, website engagement and lead generation.
• Protect and strengthen the College brand across all marketing channels and communications.
• Ensure brand consistency and quality across all recruitment and promotional activities.
• Undertake other duties of a similar nature as reasonably required by your line manager.
• Travel (including internationally) to support recruitment-focused events and related activities, which may take place outside the normal working week.
• Support key recruitment activities (such as Open Days).

Requirements

• Education to degree level or equivalent with substantial experience, or a graduate with proven relevant experience.
• Chartered Institute of Marketing (CIM) or similar qualification and equivalent experiential learning/work experience.
• An excellent track record of achievement in a senior marketing and communications role.
• A good understanding of the full range of relevant communications channels, including demonstrable experience of managing effective use of digital communications media.
• A successful track record of planning and implementing significant marketing and communications activities.
• Proven ability to manage a diverse portfolio of work in a multi-stakeholder environment.
• Significant experience of working in a student recruitment and marketing environment in Higher Education.
• Experience of using a customer relationship management system/techniques to enhance marketing and communications activity.
• Experience of preparing formal written reports and presentations for a range of audiences including senior management.
• Experience of managing priorities, processes and procedures in a complex multi-stakeholder environment.
• Experience managing multi-channel digital marketing campaigns.
• Experience using CRM and marketing automation platforms.
• Experience analysing marketing performance data and producing actionable insights.
• Experience managing external suppliers.
• Experience of content marketing, social media and digital advertising.
• Ability to think strategically and develop and implement effective communications strategies and plans.
• Able to develop and maintain effective, trust-based working relationships with academic and other colleagues based on mutual understanding and respect.
• Ability to analyse and present complex data and concepts clearly and concisely.
• Proven ability to work effectively across organisational boundaries.
• Effective communication, presentation and influencing skills.
• IT literate, including proficient use of MS Office.
• Proven personal leadership qualities including self-motivation and the ability to motivate high performance in others and to develop staff.
• Adaptable.
• Ability to develop networks and manage conflicting priorities for self and others.
• Ability to think creatively with originality and insight.
• Customer focused, resilient and determined.
• Flexible and able to cope with competing demands.
• Diplomatic and willing and able to negotiate to achieve win-win / mutually desired outcomes.
• Successful applicants will be required to complete pre-employment checks, including a criminal records check, two references, ID and Right to Work verification, and education confirmation.

Skills

• Digital communications media management
• Strategic planning
• Creativity
• Implementation
• AI tools
• Emerging marketing technologies
• Marketing automation
• Digital performance marketing
• Data analysis
• Reporting
• SEO
• Content marketing
• Budget management
• ROI management
• Project management
• Campaign delivery
• MS Office proficiency

Location

• Regent Global HQ, Holborn, London
• Hybrid

Work Type

• Hybrid

Experience Level

• Senior

Education Level

• Degree level or equivalent
• Chartered Institute of Marketing (CIM) or similar qualification
• Postgraduate level qualification or equivalent (Desirable)

About the Company

• Regent College London (RCL) is a dynamic and forward-thinking independent higher education provider, committed to delivering flexibility, choice, and innovation to our students.
• With campuses in central London, including Fitzrovia and Holborn, alongside multiple study centres in North London and an international presence through online delivery, we offer a broad range of opportunities for learners worldwide.
• At RCL, we take pride in fostering a diverse and inclusive community dedicated to enhancing the student experience.
• By working in close partnership with esteemed academic institutions on our franchised and validated programmes, we ensure high-quality, industry-relevant education that supports widening participation and promotes lifelong learning.
• Our proven track record of success is a testament to our unwavering commitment to student achievement, personal development, and future readiness.

Equal Opportunity

• We are an equal opportunity employer and value diversity and inclusion, selection for employment is based solely on an individual’s skills, qualifications, and experience relevant to the role.