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About the Role

Own the CRM platform that powers ticket sales, marketing, and fan growth across the UFL. The CRM Manager is responsible for optimizing the HubSpot CRM platform for revenue-driving teams, serving as the day-to-day administrator, and ensuring clean data and reliable reporting for sales leadership. This role supports ticket sales and marketing leaders, enabling marketing segmentation and first-party data structures for fan engagement.

Responsibilities

• Own the UFL's HubSpot CRM through and beyond the transition, leading configuration and buildout, stabilizing the instance post-launch, and serving as the ongoing administrator responsible for its day-to-day operation and health
• Administer HubSpot Sales day to day: user provisioning, roles and permissions, deal pipelines and stages, properties, and workflow automation
• Build and maintain the deal pipelines, lead routing, and sales workflows the ticket sales team relies on
• Own CRM data integrity - deduplication, data hygiene, standardized field definitions, and validation
• Serve as the internal HubSpot expert and first line of support for the sales team: onboarding, training, adoption, and troubleshooting
• Manage HubSpot's integration with the ticketing platform (Ticketmaster/Archtics) and other core systems
• Design, build, and maintain sales reporting, dashboards, and KPIs
• Establish and document scalable CRM processes, workflows, and SOPs
• Collaborate with Sales, Marketing, and Finance leads to align the CRM to business needs, prioritize enhancements, and resolve blockers
• Act as the backstop for the marketing team's self-serve segmentation in HubSpot
• Maintain audience data integrity and segmentation logic
• Serve as the first point of contact for Marketing's CRM and data questions
• Support reporting on marketing and CRM performance
• Work within the team’s development practices (standups, backlog grooming, sprint planning, and retrospectives)
• Manage the CRM calendar in coordination with broader sales and marketing initiatives

Requirements

• Bachelor's degree in Business, Information Systems, Marketing, or a related field, or an equivalent combination of education and hands-on experience
• 3-5 years administering or operating a CRM platform (CRM operations, sales operations, or a comparable system-ownership role)
• Hands-on HubSpot administration experience - configuring pipelines, properties, workflows, permissions, and reporting, ideally in Sales Hub
• Strong CRM data-integrity instincts and the judgment to keep a system clean enough to trust for decisions
• Proven ability to manage multiple priorities and requests simultaneously, with strong prioritization and decision-making
• Strong analytical capabilities - able to interpret data, exercise sound judgment, and turn it into clear, actionable reporting
• Excellent written and verbal communication, with the ability to translate technical CRM concepts for non-technical partners and to produce clear documentation
• Hands-on experience with ticketing and revenue-generation platforms (e.g., Ticketmaster/Archtics) and the data they produce, ideally within a sports, entertainment, or live-events organization
• Experience implementing, migrating, or standing up a CRM (especially HubSpot)
• Familiarity with marketing segmentation and first-party audience data
• Experience with Salesforce a plus
• Ability to work a flexible schedule inclusive of weekends, nights and holidays
• Position may require periods of sitting at a desk, frequent bending, moving, lifting, and carrying material weighing up to 20 pounds

Skills

• HubSpot administration
• CRM data integrity
• Sales reporting
• Dashboard creation
• KPI development
• Process documentation
• Workflow automation
• System integration
• Data analysis
• Communication
• Ticketmaster/Archtics
• Marketing segmentation
• First-party data management
• Salesforce

Location

• White Plains, NY

Work Type

• Hybrid
• Remote office
• Office environment
• Attend all games and events
• Minimal Travel (<10%)

Experience Level

• 3-5 years

Education Level

• Bachelor's degree in Business, Information Systems, Marketing, or a related field

Salary/Compensations

• $95,000 - $110,000

Benefits

• Medical/dental/vision/life insurance
• 401(k) plan
• Unlimited PTO
• Discretionary bonus
• Annual incentive

About the Company

• The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN.
• Built on innovation, accessibility, and competitive excellence, the UFL delivers a dynamic professional football experience for players, fans, and partners alike.
• The league currently features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.

Equal Opportunity

• The UFL maintains a strong policy of equal opportunity in employment.
• It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.
• Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.