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About the Role
The Insights & Business Strategy Manager will support two global client accounts, focusing on delivering a global research program for an FMCG client and integrating audiences into the WPP Open platform for a new global car client. This role is crucial for understanding people and delivering actionable insights to clients.
Responsibilities
- Support senior team members in developing and delivering audience insights for strategy, analytics, and client teams.
- Take responsibility for the end-to-end delivery of bespoke research and insight projects for multiple clients.
- Own various research processes and outputs, including research proposal writing, project implementation, and production of research materials like questionnaires and discussion guides.
- Liaise with key stakeholders, including suppliers and internal teams at GCS Global Client Solutions.
- Analyze datasets, identify key stories and conclusions, and present them effectively.
- Present insights clearly to clients and agency teams.
- Provide research and insight support for new business pitches.
- Act as an agency champion for audience, planning, and insight tools, including WPP Proprietary Panel data sources and industry syndicated tools.
- Collaborate with the Data Technology Solutions team to establish data best practices and generate data specifications and process documents.
- Build strong relationships with client insights and data technology teams.
Requirements
- Curiosity, flexibility, problem-solving skills, a scientific mindset, and an enthusiasm for learning.
- Fundamental interest in people and understanding their behavior through data and research.
- Ability to work effectively in a team and explore alternative solutions.
- Fast learner with the ability to manage multiple workstreams simultaneously.
- Ability to tell compelling stories by weaving together different information sources.
- Critical thinking and curiosity about information sources.
- Ability to manage multiple stakeholders.
- Comfortable manipulating and reshaping data.
- Strong verbal and written communication skills.
- Ability to utilize understanding of research and insight tools and methodologies (quantitative and qualitative) to suggest approaches and draw conclusions.
- Understanding of manipulating panel/survey data using statistical software (e.g., SPSS, DisplayR, Python, R) and/or cross-tabbing tools (e.g., Telmar, Choices, GWI).
- Experience working in a global research or media planning and buying agency, or an interest in how data and insights drive media strategies.
- Comfortable reading and understanding data sets through Excel.
- Creative and flexible approach to finding, identifying, and generating insights on cultural shifts and forces shaping people’s behavior.
- Ability to create project plans, assess task importance, and follow best practices for timely delivery.
- Ability to work across several projects, prioritize tasks, and deliver on time.
- Understanding of the wider advertising industry.
- Right to work in the UK.
Skills
- Audience insights
- Research proposal writing
- Data analysis
- Presentation skills
- New business pitches
- WPP Proprietary Panel data sources (Audience Origin, Brand Asset Valuator)
- Industry syndicated tools and data sources (TGI, GWI, Euromonitor)
- Data best practices
- Data integration
- Quantitative research
- Qualitative research
- Statistical software (SPSS, DisplayR, Python, R)
- Cross-tabbing tools (Telmar, Choices, GWI)
- Excel
- Project planning
- Stakeholder management
Location
- UK
Work Type
- Hybrid
Experience Level
- Manager
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth through its pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale.
- WPP Media clients benefit from Open Intelligence, providing clear visibility into media investment performance.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to discrimination or characteristics.
- WPP Media fosters an inclusive culture through employee resource groups and frequent in-office events.