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About the Role

The CRM & Web Specialist is responsible for delivering engaging customer communications and optimizing the digital experience across CRM and web channels, managing the day-to-day operation of the CRM platform and website to ensure effective customer engagement, seamless user journeys, and data-driven optimization.

Responsibilities

• Manage the day-to-day operation of the CRM platform, including database management, data quality, audience segmentation, and campaign execution.
• Plan, build, test, and deploy targeted email campaigns that nurture leads, engage customers, and support retention objectives.
• Develop, implement, and optimize automated customer journeys and triggered communications based on customer lifecycle stages and behavioral data.
• Monitor, analyze, and report on CRM performance metrics, including open rates, click-through rates, engagement, and conversions.
• Identify opportunities to improve CRM performance, customer engagement, and campaign effectiveness through ongoing optimization and testing.
• Collaborate with internal stakeholders to ensure CRM activity is aligned with wider marketing strategies and business objectives.
• Own and maintain website content, ensuring it is accurate, up to date, on-brand, and optimized for a positive user experience.
• Manage and update website content through the CMS, applying SEO, accessibility, and UX best practices.
• Coordinate with designers, copywriters, developers, and other stakeholders to brief, create, and publish new web content.
• Monitor website analytics and performance, identifying trends and providing recommendations to improve traffic, engagement, and conversion.
• Ensure website content and functionality support wider marketing campaigns, promotions, lead-generation initiatives, and business priorities.
• Continuously identify opportunities to improve website journeys, content performance, and overall digital experience.
• Support the delivery of integrated, multi-channel marketing campaigns, ensuring CRM and website activity is aligned with campaign objectives and timelines.
• Create and optimize campaign landing pages to support lead generation, engagement, and conversion.
• Ensure CRM integrations and digital tracking are correctly implemented to enable effective campaign measurement and lead capture.
• Work collaboratively with Paid Media, Content, social media, and other marketing teams to deliver cohesive customer experiences.
• Maintain consistency in brand identity, messaging, and tone of voice across CRM, website, and wider digital channels.
• Produce regular performance reports covering CRM and website KPIs, highlighting key trends, opportunities, and actionable insights.
• Use analytics platforms and reporting tools, such as Google Analytics, Google Tag Manager, CRM dashboards, and other relevant technologies, to monitor and improve performance.
• Analyze customer and website data to identify opportunities for optimization across user journeys, content, campaigns, and communications.
• Support ongoing testing and experimentation to improve email performance, website engagement, lead generation, and conversion rates.
• Translate data and performance insights into clear recommendations that support informed marketing decisions.

Requirements

• 3–5 years of experience in CRM and website management, ideally within a digital marketing, e-commerce, or customer-focused environment.
• Hands-on experience managing CRM platforms such as HubSpot, Salesforce, Adobe Campaign, or similar.
• Practical experience working with CMS platforms such as WordPress, Drupal, Sitecore, or similar.
• Strong understanding of web analytics, SEO, UX principles, conversion optimisation, and digital tracking.
• Experience planning, building, and executing email campaigns and automated customer journeys.
• Strong project management and organisational skills, with the ability to manage multiple projects and priorities simultaneously.
• Analytical and data-driven mindset, with excellent attention to detail and the ability to turn insights into actionable recommendations.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Self-motivated, proactive, and adaptable, with the ability to thrive in a fast-paced and evolving environment.

Skills

• CRM Management
• Website Management
• Campaign & Cross-Channel Support
• Reporting & Insights
• Database management
• Data quality
• Audience segmentation
• Campaign execution
• Email campaigns
• Customer journeys
• Triggered communications
• CRM performance metrics
• Website content management
• CMS platforms
• SEO
• Accessibility
• UX principles
• Website analytics
• Digital tracking
• Google Analytics
• Google Tag Manager
• Project management
• Organisational skills
• Analytical skills
• Data-driven mindset
• Attention to detail
• Communication skills
• Stakeholder management

Location

• Europe

Work Type

• Full-time

Experience Level

• 3-5 years

Education Level

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or equivalent relevant experience.

About the Company

• BYD is one of the world’s leading manufacturers of new energy vehicles (NEVs), committed to driving sustainable mobility solutions across global markets.
• As BYD continues to expand rapidly across Europe, we are developing innovative financing and leasing solutions to support our customers, dealers, and strategic partners.