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About the Role
As part of the social media team, you will drive and support media execution that powers Airbnb's diverse global ecosystem. You will report into the Paid Social Account Director and be integral to achieving client goals and optimizing Paid Social activity within integrated multi-channel campaigns.
Responsibilities
- Leading the planning, creation, and ongoing management of Paid Social campaigns
- Carrying out health checks on the accounts to ensure they are set up and running as per WPP best practice
- Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
- Creating and leading the execution of development and testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face-to-face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
- Delegating and managing workloads across the offshore activation team
- Accurate management of budgets - internal and global spend trackers
Requirements
- First-class communication skills, both written and oral
- Exceptional hands-on Paid Social experience and comprehensive knowledge of best practice across all major social platforms
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimizing accounts to achieve performance targets
- Expert in developing and implementing audience strategies to optimize Paid Social campaigns
- Experienced in applying bid rules, buying methods, and automation to optimize and complement campaign management tasks
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Confident in new AI technologies and solutions
- Ability to work under pressure and to tight timelines
- Requires individuals to have the right to work in the UK
Skills
- Meta
- X
- Snapchat
- Native (Meta, Tiktok, Snapchat, Pinterest, Reddit, X, Linkedin, etc.)
- 3rd party platforms (Smartly, Sprinklr)
Location
- UK
Work Type
- Hybrid
Experience Level
- Manager
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media employees can leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
- WPP Media fosters an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.