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About the Role
Support the Performance Marketing Manager in the day-to-day execution, optimisation, and reporting of PPC campaigns across a portfolio of brands within Frasers Group. This role offers hands-on experience in paid search, driving revenue growth, customer acquisition, and return on ad spend (ROAS) across high-volume Google Ads accounts.
Responsibilities
- Support the setup, management, and optimisation of paid search campaigns across Google Ads.
- Assist with campaign builds, ad copy updates, and asset uploads.
- Complete daily account health checks to ensure campaigns are delivering efficiently and identify any issues.
- Support the implementation of promotional updates, seasonal campaigns, and product launches across multiple brands.
- Monitor campaign performance and identify trends, opportunities, and potential issues.
- Assist with bid adjustments, budget pacing, and optimisation tasks to help improve campaign performance.
- Support the analysis of campaign data to identify opportunities to improve ROAS, traffic, and conversions.
- Help maintain efficient budget delivery across multiple accounts.
- Produce weekly and monthly performance reports.
- Assist in analysing campaign performance and preparing insights for the wider team.
- Ensure reporting is accurate, up to date, and shared with relevant stakeholders.
- Support tracking validation and help maintain accurate campaign measurement.
- Assist with creating and updating ad copy, ad extensions, and campaign assets.
- Work closely with design, trading, and digital teams to ensure campaigns align with promotions, product launches, and wider marketing activity.
- Support A/B testing of ad copy and campaign variations to drive continuous improvement.
- Keep up to date with the latest PPC trends, Google Ads features, and performance marketing best practices.
- Support the team in testing new campaign features, automation, and platform betas.
- Contribute ideas and recommendations to improve campaign performance and processes.
Requirements
- Previous experience in digital marketing, PPC, or eCommerce is desirable but not essential (including internships, placements, or relevant university projects).
- A strong interest in performance marketing and paid search, with a desire to build a career in digital marketing.
- Basic understanding of Google Ads is advantageous.
- Strong numerical and analytical skills with excellent attention to detail.
- Comfortable working with data in Excel or Google Sheets.
- Highly organised, with the ability to manage multiple tasks in a fast-paced environment.
- Strong communication skills and the ability to work collaboratively across teams.
- A proactive attitude with a willingness to learn, develop, and take on new challenges.
Skills
- PPC
- Paid Search
- Google Ads
- Digital Marketing
- eCommerce
- Excel
- Google Sheets
- Data Analysis
- Campaign Management
- Reporting
- A/B Testing
Location
- Remote
Work Type
- Full-time
Experience Level
- Entry Level
Benefits
- Frasers Champion peer nominated scheme with double pay for a month.
- Retail Reconnect store/warehouse visits for head office employees.
- Fearless 1200 reward scheme linked to performance and values.
- Frasers Fit wellbeing program with free gym classes and discounted memberships.
- Free access and support from the Retail Trust charity (24-hour wellbeing helpline, wellness hub, counselling, financial/legal support).
About the Company
- Frasers Group is rethinking retail through digital innovation and unique store experiences, serving consumers with the world’s best sports, premium and luxury brands globally.
- Vision: To build the planet’s most admired and compelling brand ecosystem.
- Purpose: To elevate the lives of the many with access to the world’s best brands and experiences.
- Company principles: Own it and back yourself, Think without limits, Be relevant.