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About the Role

The Strategy Director will work within the Carat Global strategy team, supporting Strategy Partners and the Senior Strategy Partner on the global HEINEKEN account. You will act as a strategic partner to central brand and media teams, developing future-facing “through-the-line” communications strategy and plans, contribute to thought leadership, and shape best practices for a diverse range of local markets. Combining strategic craft, creative problem-solving, and commercial understanding, you will help elevate the role of through-the-line communications strategy and planning within HEINEKEN’s wider business agendas. You will bring together agency, client and market stakeholders to create cross-disciplinary solutions that improve consumer experiences and drive business value.

Responsibilities

Build strong relationships with day-to-day global clients, helping them identify and understand the key issues facing their brands
Develop high-quality through-the-line responses and guidance for strategic and initiative briefs, ensuring strong thinking, global coherence, and allow for appropriate local nuance.
Advise central brand and Media teams, embedding best-in-class strategic and media-planning into global guidance
Collaborate closely with strategy and planning leaders in local markets to strengthen strategy, media planning and implementation.
Apply audience insights and dentsu's through-the-line planning tools to develop business-outcome-focused strategies across the media ecosystem.
Develop creative ideas, (media) partnerships, and innovations based on communications strategy, working across dentsu specialisms and teams
Use econometrics, business analytics, and campaign and competitive learnings to shape and refine implementation guidelines
Contribute to client thought leadership that connects emerging media and marketing ideas with real-world commercial impact
Support wider Carat Global strategy initiatives across new business, product development and training

Requirements

Deliver clear, compelling, through-the-line strategies and plans that turn consumer and business insight into actionable communications plans
Strengthen Carat's role as a trusted strategic partner to global clients and their local markets
Bring an informed perspective to client conversations and demonstrate the value of media within the integrated communications mix.
Create guidance that balances global consistency with the needs and nuances of individual markets.
Build productive collaboration across client, agency, specialist and partner teams.
Identify opportunities to use dentsu's capabilities and product pipeline to support client outcomes and incremental business growth.
Share knowledge and proactively support strategic talent across accounts and markets.

Skills

Deep knowledge of media and communications planning processes, including insight and planning tools
A proven ability to turn cultural, consumer, and business insights into effective communications strategies
Strong understanding of how media delivers business value and improves the consumer experience
Deep working knowledge of CCS or equivalent audience insight platforms and planning tools
Excellent verbal and written communication skills, with the ability to present strategic and innovative ideas clearly
Experience developing marketing and communications strategies for multi-market clients
The ability to align agency, client, and partner stakeholders behind a strategy while accommodating local market nuances
Experience advising senior clients on the strategic direction and business value of their communications

Location

London
Amsterdam

Work Type

Hybrid
Perm
Full time

Benefits

Company-funded Private Medical Insurance
24/7 Virtual GP
Generous sick-pay policy
Wellbeing days
Volunteering time
Flexible bank-holiday swaps
Retail discounts
Gym access
Tech schemes
Enhanced maternity, paternity and carers leave
Extended sick leave
Menopause and baby-loss support
10 fertility treatment days
Life assurance
Income protection
Financial education tools
Flexible savings options

About the Company

As a global media buying agency, we put people at the centre of everything we do, identifying and optimising audiences to deliver client outcomes. We are experience designers, not simply media planners. We build winning experiences by going deeper into consumer empathy and further into the possibilities of what’s next in media and beyond. We don’t sit back. We pioneer in media, positively advocating for people, business and society in everything that we do.
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.