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About the Role

Reporting to the Optimisation Lead, you will execute the Rapid Iteration & Optimisation (RIO) framework, translating tactical roadmaps into live, performance-enhancing site updates. You will collaborate with Paid Media, CX, and Development teams to drive measurable business growth for global clients through real-time trading insights.

Responsibilities

• Execute and QA the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns to boost real-time trading performance and conversion rates.
• Coordinate with copywriters, designers, developers, and the Paid Media team for asset production and rapid execution of updates.
• Monitor live campaign performance and real-time analytics to identify performance drops, bugs, or conversion opportunities.
• Synthesize complex data from test results into actionable recommendations for performance reports.
• Utilize CDPs and web analytics tools to build, manage, and optimize dynamic audience segments.
• Act as the super-user and administrator for site optimization, analytics, and content management platforms.
• Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented for data integrity.

Requirements

• Execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.
• Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove).
• Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
• Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
• Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalization is highly desirable.
• Foundational understanding of HTML, CSS, and JavaScript is a significant plus.
• A 'rapid delivery' mindset, thriving in fast-paced environments.
• Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks.
• Highly analytical with the ability to find the 'why' behind user behavior.
• Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.

Skills

• Site Optimisation Platforms
• A/B Testing
• Personalisation
• Web Analytics
• Content Management Systems (CMS)
• Customer Data Platforms (CDPs)
• HTML
• CSS
• JavaScript
• Agile Methodologies
• Data Analysis
• Communication

Location

• Global

Work Type

• Permanent
• Full-time

Experience Level

• Mid-level

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the Company

• WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in transformation and marketing modernization.
• WPP Enterprise Solutions works with best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as AI innovators.
• VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
• The company's culture thrives on core values: Heart, Brains, and Courage.
• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP utilizes an agentic marketing platform, WPP Open.

Equal Opportunity

• WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.