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About the Role
We are seeking an experienced Paid Search Account Manager to play an instrumental role in developing our offering by taking ownership of ongoing client engagements and managing Paid Search teams within the UK. The Account Manager will support the Account Director in developing and implementing strategic visions for clients to help them achieve their objectives.
Responsibilities
- Delivering client performance
- Leading the planning, creation, and ongoing management of Paid Search campaigns
- Carrying out health checks on accounts to ensure they are set up and running per best practice
- Proactively performing regular optimization of accounts, monitoring market changes, and identifying development opportunities
- Creating and leading the execution of development and testing plans, including media owner betas
- Preparing presentations and leading client calls and face-to-face meetings
- Working with the AD to devise campaign strategy and translate it into campaign delivery
- Playing an active role in team meetings and agency events
- Writing case studies of great work delivered by the team
- Volunteering to assist with new business pitches and other cross-agency initiatives
- Collaborating with other digital teams within the Mindshare Channels and Solutions department
- Delegating and managing workloads across junior team members
- Contributing to and owning personal development plans
- Arranging/attending training to progress personal and team knowledge and capability
- Motivating junior team members to develop their knowledge of social best practices
- Supporting the educating of planning teams on the benefits and purpose of Paid Search
- Making full use of available technology, implementing processes and practices that maximize operational efficiencies
- Accurate management of budgets, adhering to the finance process
- Taking responsibility for junior team members accurately following all aspects of process
- Identifying opportunities for process improvement and providing recommendations
Requirements
- Exceptional hands-on Paid Search experience and comprehensive knowledge of best practice
- Experience supporting, developing, and mentoring junior team members and offshore teams
- Performance-focused with a strong ability to turn insight into action
- Expert in developing and implementing audience strategies to optimize Paid Search campaigns
- Experienced in applying bid rules, buying methods, and automation to optimize and complement campaign management tasks
- Able to clearly articulate the rationale for proposed campaign tactics and present them internally and to clients
- Aware of how Paid Search can integrate with other digital and offline channels
- Able to devise a testing approach/roadmap delivering statistically significant results and insights
- Experience working with client leadership, developing day-to-day client relationships
- Analytically minded with very good attention to detail, able to identify trends in large data sets
- Requires individuals to have the right to work in the UK
Skills
- Paid Search
- Google campaigns
- Bing campaigns
- Bid management platforms
- Audience strategies
- Bid rules
- Buying methods
- Automation
- Campaign strategy
- Testing approach/roadmap
- Data analysis
Location
- UK
Work Type
- Hybrid
Experience Level
- Manager
- Account Manager
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.