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About the Role
The candidate will report into the Paid Social Account Director and be integral to achieving client goals and optimizing Paid Social activity within integrated multi-channel campaigns. They will manage campaigns, champion best practices, and guide junior team members.
Responsibilities
- Leading the planning, creation, and on-going management of Paid Social campaigns
- Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
- Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
- Creating and leading the execution of development and testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face to face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
- Playing an active role in team meetings and agency events
- Writing case studies of great work delivered by the team
- Volunteering to assist with new business pitches, and other cross-agency initiatives
- Collaborating with other digital teams within the Mindshare Outcomes hub
- Delegating and managing workloads across the junior members of the team
- Contributing to and owning personal development plans
- Arranging/attending training to progress you and the team’s knowledge and capability
- Motivating junior team members to develop their knowledge of social best practices
- Supporting the educating of planning teams on the benefits and purpose of Paid Social
- Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
- The accurate management of budgets, adhering to the Mindshare finance process
- Taking responsibility for junior team members accurately following all aspects of Mindshare process
- Identifying opportunities for process improvement, and providing recommendations
Requirements
- Exceptional hands on Paid Social experience and comprehensive knowledge of best practice
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimise Paid Social campaigns
- Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
- Proficient in using advance features available within the native and 3rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Aware of how Paid Social can integrate with other digital and offline channels
- Able to devise a testing approach/roadmap delivering statistically significant results and insights
- Experience working with client leadership, developing day to day client relationships
- Analytically minded with very good attention to detail, able to identify trends in large data sets
- Requires individuals to have the right to work in this location
Skills
- Paid Social
- Campaign Management
- Optimization
- Audience Strategy
- Bid Rules
- Buying Methods
- Automation
- Snapchat
- YouTube
- GA
- DoubleClick
- Adobe Analytics
- Client Relationship Management
- Data Analysis
Location
- UK
Work Type
- Hybrid
Experience Level
- Account Manager
- Paid Social
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.