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About the Role

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content. This role will help Audible achieve ambitious growth targets through branding and performance campaigns across France, Italy, Germany, and Spain. The position offers an opportunity to work across markets and understand diverse consumer behaviors and media responses.

Responsibilities

• Oversee the production of comprehensive paid social media plans aligned with client objectives and KPIs.
• Articulate the rationale for proposed campaign tactics, including channels, budget, audience, and formats.
• Present campaign plans and strategies to internal and external stakeholders.
• Manage paid social brand and performance campaigns, including web sign-ups and monthly app installs.
• Manage a team of local and Global Hub employees responsible for end-to-end paid social campaign setup.
• Troubleshoot campaign issues and train junior team members on advanced features and tools.
• Maintain the standard of quality assurance checks for campaign setup according to best practices.
• Evolve best practices for paid social campaigns as necessary.
• Ensure the standard and accuracy of weekly/monthly campaign performance reports.
• Lead client calls and support the team in presenting results.
• Deliver valuable insights and recommendations in performance commentary.
• Identify trends and recommend on-platform actions to capitalize on or mitigate them.
• Ensure the standard of end-of-campaign reporting and quarterly/annual reviews.
• Lead standalone research projects as required by the client.
• Deliver the overarching paid social strategy across accounts, ensuring alignment with wider digital and comms strategy.
• Act as a thought leader on Paid Social for Audible in Germany, France, Italy, and Spain.
• Serve as a key social point-of-contact for clients, ensuring confidence in the team's social output.
• Demonstrate a deep understanding of media and technology developments influencing client business.
• Identify opportunities for testing and innovation in the paid social space.
• Present testing and innovation opportunities to stakeholders and secure client backing.
• Manage internal and external stakeholders to ensure timely delivery of multiple projects.
• Build and maintain relationships with key media partners including Meta, Twitter, Snap, TikTok, and Pinterest.
• Ensure effective management of local and Global Hub employees, monitoring workloads and prioritizing tasks.
• Foster relationships with Wavemaker offices across the US, EU, and APAC.
• Train and develop entry-level team members, leading by example to motivate less experienced staff.
• Communicate clearly and timely with internal and external stakeholders via various channels.
• Lead presentations as necessary.
• Attend and lead regular internal meetings and training sessions.
• Lead the recruitment process for the immediate team, including interviews and staffing decisions.
• Assist with wider team recruitment as needed.
• Develop tailored testing/learning agendas for clients that drive clear and actionable insights.
• Collaborate with the planning team and other channel specialists to ensure paid social activity complements the wider marketing mix.
• Collaborate on thought-leadership pieces and POVs for the agency and GMS social community.
• Manage agency finance processes accurately and effectively.
• Ensure the immediate team fulfills mandatory finance processes promptly.

Requirements

• Extensive knowledge of paid advertising across key social channels (Meta, Instagram, Snap, TikTok, etc.).
• Deep understanding of best approaches and practices for direct-to-site and app download performance (MAI).
• Proven people management and leadership qualities.
• Ability to manage upwards as well as downwards.
• Possesses initiative and demonstrates resourcefulness.
• Excellent organizational and communication skills.
• Hands-on experience in planning, buying, and optimizing across all channels is useful.
• Right to work in the UK.

Skills

• Paid social planning
• Paid social activation
• Performance marketing
• Digital marketing
• Social media strategy
• Campaign management
• Client relationship management
• Team leadership
• Cross-market campaign execution
• Data analysis
• Reporting and insights
• Media partner management
• Recruitment
• Financial process management

Location

• UK

Work Type

• Hybrid

Experience Level

• Account Director
• Senior

Education Level

• All academic backgrounds will be considered
• Qualifications in maths, data, or media are of interest
• Professional digital media/advertising qualifications will be an advantage

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• WPP Media utilizes WPP Open and Open Intelligence to provide clients with visibility into media investment performance.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.