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About the Role

As our Website and Digital Manager, you'll take ownership of Plum’s web presence to deliver an outstanding, seamless customer experience across our digital estate. You’ll help shape our future growth through innovative Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) strategies. This is a fantastic opportunity to join a fast-paced, customer-obsessed team that champions innovative thinking, design excellence and creative new ways to achieve growth targets for site traffic and customer acquisition.

Responsibilities

Take ownership of Plum's storefront, championing customer needs through excellence in content design and ensuring a flawless digital estate/website customer experience.
Drive SEO & GEO strategy using industry-standard tools for analysis, insights, and recommendations.
Collaborate in cross-functional working groups, present proposals, and generate buy-in for search-led content creation.
Manage the design and deployment of web content, including authoring tasks within the CMS and working with the Design team.
Complete page performance analysis and setup using Google Analytics (GA4) and related management activities, feeding insights back into SEO/GEO strategy.
Utilize and manage AI agents to identify and address content gaps.
Act as the go-to expert for SEO and GEO, engaging with new stakeholders and supporting their projects.
Ensure websites across 10 markets have updated product, service, regulatory content, and T&Cs, working closely with compliance.

Requirements

Passionate about the future of search and excited by AI and generative experiences.
Strong experience in SEO, GEO, GA4, and content optimisation, comfortable using data to identify opportunities and improve performance.
Talented and curious communicator, able to influence, inspire, and engage customers and colleagues.
Able to explain and rationalize decisions, and receive and give constructive feedback.
Works well within cross-functional teams, including engineers, and can communicate requests clearly to web developers.
Highly organised, detail-oriented, and proactive, able to independently manage campaigns from planning to execution and measurement.
Takes a hypothesis-driven approach to SEO and GEO, with a strong focus on testing (including A/B testing).
Possesses a deep awareness of how user experience and conversion rates impact SEO performance.
Advanced prompt and keyword research skills, strong search intent mapping capabilities, and awareness of SERP and GEO/ASO trends.
Stellar content optimisation skills, with a strong grasp of site structure and content management systems.
Proven ability to adapt to a rapidly changing scale-up environment, learn at pace, and encourage others.

Skills

SEO
GEO
GA4
Content Optimisation
AI
Semrush
Peec.AI
STAT
Google Analytics (GA4)
Content Management System (CMS)
A/B testing
Prompt research
Keyword research
Search intent mapping
SERP trends
ASO trends

Location

London
Athens
Cyprus

Work Type

Remote
Hybrid

Experience Level

Manager

Benefits

Stock options
Private health insurance
Annual training budget
Plum Max subscription
Boost subscription for 2 friends or family members
Referral scheme
Team breakfasts
Team lunches
25 days holiday + bank holidays
45 work-from-anywhere days
2 weeks sabbatical after 4 years
6 weeks sabbatical after 8 years
Enhanced parental leave
Wedding allowance
1 paid volunteering day annually
Annual team trip

About the Company

Plum is a smart saving and investing app on a mission to help grow money for life.
Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with clever automation and AI.
Plum has received awards from Deloitte, Finder, and more.
The company has a passionate team of 200+ Plumsters working around Europe.

Equal Opportunity

Plum is an Equal Opportunity Employer.
Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law.
All employment is decided on the basis of qualifications, merit and business need.