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About the Role

As a Senior Consultant Influencer Marketing, you will take on content and operational responsibility for a key client in the lifestyle and consumer electronics sector. You will manage national influencer and creator campaigns, develop existing structures, and serve as the central point of contact for clients, influencers, management, and internal teams. You will combine strategic thinking with operational execution, lead a small team, and collaborate with brand, social media, and event professionals. You will have significant creative freedom and actively shape your budgets and the agency's development.

Responsibilities

Strategically advise and operationally support the hero client in the lifestyle & consumer electronics sector in daily business.
Proactively develop creative concepts and plan/execute national influencer and creator campaigns.
Manage retainer and project budgets in the high five- to six-figure range.
Provide functional and disciplinary leadership to a team of 3-5 employees.
Manage and maintain relationships with influencers, managements, VIPs, and relevant platforms.
Ensure quality, timings, resource planning, and performance, including reporting and controlling.
Collaborate closely with internal teams and support integrated projects and new business development as needed.

Requirements

Minimum 5-6 years of professional experience in influencer relations/marketing, ideally agency-side.
Demonstrable experience in managing and advising national brands and major clients.
Confidently and independently manage complex, national campaigns and high budgets.
Experience in the functional leadership and coaching of small teams.
Very good understanding of creator ecosystems, relevant platforms, and current trends.
Structured, independent work with a high standard of quality.
Very good German language skills (C2 / native speaker) and fluent English.
Familiarity with tools like Traackr, Infludata, or similar is ideal; proficient use of standard office tools (Excel, PowerPoint, etc.).
Existing contacts with influencers, artists, or managements are a plus.

Skills

Influencer Relations
Influencer Marketing
Campaign Management
Budget Management
Team Leadership
Client Consultation
Strategic Thinking
Operational Execution
Creative Concept Development
Relationship Management
Reporting
Controlling
Project Management
Social Media Trends
Creator Ecosystems
Platform Knowledge
Office Tools (Excel, PowerPoint)

Location

Berlin, Germany

Work Type

Hybrid
Full-time

Experience Level

Senior

Benefits

Hybrid work model with two fixed office days per week
Flexible working hours
Sabbatical option
28 vacation days per year
Half-day off on Christmas Eve and New Year's Eve
Fair overtime and weekend compensation with 1:1 time off
Individual professional development opportunities
Access to industry events, tools, and networks
Modern office space
Regular team events
Transparent communication
Flat hierarchies
Subsidies for mobility, communication, sports, and health

About the Company

KMB is a digital-first agency for brand communication, operating as a creative expert network for Influencer Marketing, Public Relations, and Social Media.
The agency's 40-person team excels at combining strategic brand consulting, creative storytelling, and the implementation of communication measures for international lifestyle consumer brands.
With over 20 years of experience, KMB serves brands in Fashion, Beauty, Design, Automotive, Food, Beverage, Travel, Entertainment, and Technology.
The company prioritizes people, believing in equal partnerships, diversity as a strength, and collaborative creation of a better work environment.
Leadership is viewed as responsibility for fostering growth, not control, and collaboration is seen as active co-creation of an inspiring work environment.
The company's ambition is to shape consumer culture with love, courage, and knowledge.

Equal Opportunity

An open, diverse corporate culture where different perspectives are valued.
Co-creation of KMB's future is explicitly welcome.