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About the Role
As an Account Director within the Mindshare UK programmatic team, you will lead programmatic campaigns, focusing on in-depth analysis, trend spotting, accurate execution, and team development. You will strive to deliver excellence in campaign activation and provide day-to-day leadership for your campaigns, ensuring timely optimization and performance improvement.
Responsibilities
- Build effective media plans to organize campaign actions and goals.
- Oversee and ensure best-in-class campaign activation across relevant accounts.
- Take a proactive role, supervising campaign activation and optimisation rigor.
- Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.
- Build strong, effective relationships with clients.
- Demonstrate an understanding of the media and technology developments that influence our client’s business.
- Drive revenue growth through spotting new optimisation opportunities, services or products.
- Develop strong relationships with media owners and other service providers.
- Understand the products and solutions that could be relevant for clients.
- Motivate and train individuals, being a key stakeholder in the development of junior staff.
- Support and nurture junior & global hub employees.
- Clearly outline tasks and objectives with the Programmatic Associate Director.
- Highlight great teamwork, and client initiatives.
- Demonstrate examples of Programmatic best practice to the wider team.
- Contribute to department and wider agency PR and communications.
- Ensure appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends.
- Maintain standards and process throughout the end-to-end campaign lifecycle.
- Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers.
Requirements
- Extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations.
- Ability to lead and manage a hybrid team located in different markets.
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
- Requires individuals to have the right to work in this location.
Skills
- Programmatic activation
- Multi-channel campaign activation and management
- DV360
- TTD
- Amazon DSP
- Ad serving technologies
- Tag troubleshooting
- Establishing and maintaining effective relationships
- Translating technical and complex points to non-technical audiences
- Coaching others
- Developing and executing comprehensive testing roadmaps in the Programmatic space
- Leadership
- Teamwork
- Problem solving
- Dealing with difficult situations
Location
- UK
Work Type
- Hybrid
Experience Level
- Account Director
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Mindshare delivers Good Growth for its clients.
- As “Growth Architects,
- we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.