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About the Role

This role contributes to maximizing the results of the Marketing organization by driving lead generation through digital channels, managing and analyzing data using digital tools, and promoting operational efficiency with AI.

Responsibilities

• Plan and execute lead generation strategies, including planning, distribution, and operation of Google search ads and email campaigns based on marketing plans.
• Develop and execute nurturing scenarios, distribution settings, and lead development strategies for target customers.
• Analyze data from web analytics and MA tools, including traffic, responses, conversions, and drop-offs, to extract insights.
• Identify areas for improvement in future campaigns based on analysis results and share findings with Promotion/Product Marketing teams.
• Collaborate with the Commercial Excellence department to align marketing and sales initiatives, including lead status, CRM integration, and campaign tracking.
• Promote marketing automation by utilizing tools like Power Automate to streamline marketing operations, approval flows, and integration tasks.
• Manage digital assets and material inventory for marketing, contributing to productivity improvement through analysis of warehouse usage and cost management.
• Support stable operations by collaborating with external vendors and internal system administrators as needed.

Requirements

• Over 5 years of practical experience in a business setting.
• Practical experience in data analysis with the ability to build and verify hypotheses, and extract issues.
• Over 3 years of practical experience integrating, processing, and reporting multiple data sets using Excel (proficient in data aggregation and analysis using Pivot, XLOOKUP, etc.).
• Over 3 years of practical experience using Microsoft 365 tools (Microsoft Forms, SharePoint lists, etc.).
• Over 2 years of experience in ad operation/agency experience (Google Ads, social media ads, etc.).
• Over 3 years of practical experience using web analytics tools (Adobe Analytics, GA4, etc.).
• Over 3 years of experience using MA tools (Eloqua, Marketo, HubSpot, Adobe Journey Optimizer, etc.).
• Basic knowledge or practical experience in business improvement, standardization, and project management.
• Business-level Japanese proficiency (JLPT N1 level).
• Business-level English proficiency (TOEIC 700 level).
• Experience communicating with internal stakeholders in English (meetings, emails, document creation).

Skills

• Data analysis
• Hypothesis building and verification
• Issue extraction
• Excel (Pivot, XLOOKUP)
• Microsoft 365 tools (Microsoft Forms, SharePoint lists)
• Google Ads
• Social media ads
• Adobe Analytics
• GA4
• Eloqua
• Marketo
• HubSpot
• Adobe Journey Optimizer
• Business improvement
• Standardization
• Project management
• Power Platform (Power Automate)
• Power Query
• Relational database structure
• Salesforce
• Power BI
• AI prompt creation

Location

• Office

Work Type

• Hybrid
• Full-time

Experience Level

• 5+ years of experience
• Management level (Band 6+)

About the Company

• Thermo Fisher Scientific Inc. is headquartered in Waltham, Massachusetts, USA, with 125,000 employees worldwide.
• The company has total sales of $44 billion and R&D expenses of $1.5 billion.
• Its brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD, are widely used by customers in various fields, from basic and applied research, product development, quality control and assurance, and safety to healthcare, pharmaceuticals, and biopharmaceuticals.
• Thermo Fisher Scientific Japan operates within the IDD Japan Marketing division.