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About the Role

GAC MOTOR Europe is seeking a PR Manager to establish and maintain media relationships, plan and execute communication activities, and manage public opinion in the European market. This role is crucial for maintaining brand image and enhancing brand exposure through various PR initiatives.

Responsibilities

• Media relations maintenance, responsible for establishing and maintaining long-term cooperative relationships with mainstream automotive, financial and industry media in Europe.
• Planning and executing media communication activities.
• Monitoring public opinion in the European market.
• Responding to PR crises in a timely manner.
• Maintaining brand image.
• Content planning and dissemination, writing press releases, speeches, social media texts and other promotional materials in English and Chinese that meet the culture of the European market.
• Planning and executing brand PR activities (e.g. new car launches, auto shows, media test drives, etc.) to enhance brand exposure.
• Cross-sectoral cooperation, synergize with headquarter and local dealers in Europe to ensure the PR strategy is consistent with the brand strategy.
• Assist third-party agencies to land the project efficiently.
• Participate in corporate CSR (social responsibility) program planning.
• Promote environmental protection, public welfare and other topics of communication.
• Public opinion management, when monitoring public opinion in the European market, analyzing potential risks, formulating response strategies to ensure the safety of the brand's reputation.
• PR crisis occurs, rapid response and coordination of internal and external resources, the development of crisis public relations program to reduce the negative impact.
• Complete other tasks arranged by the company and superior leaders.

Requirements

• Minimum 3 years or above of PR, media or crisis management related experience.
• Automotive industry or European market experience is preferred.
• Familiar with European mainstream social media and news dissemination channels, with rapid response capability.
• With cross-cultural communication skills, understanding of the media and consumer differences in different European markets.
• Excellent English writing and communication skills, able to accurately convey the brand's position.

Skills

• PR
• Media relations
• Crisis management
• Content planning
• Content dissemination
• Press release writing
• Speech writing
• Social media text writing
• Promotional material writing
• Brand PR activities planning
• Brand PR activities execution
• Cross-sectoral cooperation
• CSR program planning
• Public opinion monitoring
• Risk analysis
• Response strategy formulation
• Crisis response
• Cross-cultural communication
• English writing
• English communication

Location

• Amsterdam

Work Type

• Full-time

Experience Level

• Minimum 3 years

Salary/Compensations

• Competitive salary and excellent bonus structure (above market)

Benefits

• Commuting Allowance
• Lunch Allowance
• Communication allowance reimbursements
• 30 days annual leaves
• Good Friday
• Public holidays

About the Company

• GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group.
• Our business covers all aspects of passenger car sales, marketing and aftersales services.
• We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.
• Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges.
• At present, it has about 100,000 employees.
• Fortunate Global 500 ranked No.181.
• The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance.
• Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise.
• Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations.
• We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together.
• Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges.
• We are very proud of what we have achieved, and we are proud of our leadership.
• We hope you will give full play to your talents and help make GAC a world-class company.