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About the Role

This role focuses on building and developing a CRM system, managing customer lifecycles, and driving D2C revenue through email marketing campaigns and automation. You will establish segmentation and personalization logic, analyze data for optimization, and collaborate with marketing teams.

Responsibilities

• Build and develop the CRM foundation, including customer journeys, lifecycle logic, and engagement strategies.
• Plan and execute email marketing campaigns to increase revenue, repeat purchase rates, and customer lifetime value.
• Design, implement, and optimize automated customer journeys, including welcome flows, post-purchase sequences, and reactivation campaigns.
• Develop data-driven customer segments and personalization approaches to enhance relevance, customer experience, and conversion.
• Analyze CRM key figures, derive actionable recommendations, and identify new opportunities for performance improvement.
• Contribute CRM-driven insights to the content plan and collaborate with marketing for efficient campaign execution.

Requirements

• Bachelor's or Master's degree in Business Administration, Business Informatics, Computer Science, or a comparable field of study.
• 3-5 years of experience in CRM and/or email marketing, preferably in a D2C, e-commerce, or digital environment.
• Proven success in increasing revenue, customer loyalty, and customer lifetime value through CRM measures.
• Hands-on experience with CRM and email marketing platforms such as Klaviyo, Mailchimp, or similar solutions.
• Experience in building, developing, and scaling CRM and lifecycle marketing structures.
• Strong analytical skills and a data- and performance-oriented approach.
• Experience with GA4, GTM, Power BI, and Excel is ideal.
• Practical experience using modern AI tools like ChatGPT or Claude for analysis, content creation, or campaign concepts.
• Structured, self-directed, and hands-on work style; comfortable in dynamic startup phases and driving initiatives independently.
• Excellent cross-functional collaboration skills, especially with marketing and content teams.
• Enthusiasm for premium products with high technological demands and a good understanding of tech-savvy target audiences.
• Very good written and spoken communication skills in German and English.

Skills

• CRM
• Email Marketing
• Customer Journeys
• Lifecycle Management
• D2C Revenue Growth
• Email Marketing Automation
• Segmentation
• Personalization
• Data Analysis
• Performance Optimization
• Klaviyo
• Mailchimp
• GA4
• GTM
• Power BI
• Excel
• AI Tools (ChatGPT, Claude)
• Collaboration
• Communication (German, English)

Location

• Near Hamburg

Work Type

• Full-time
• Hybrid

Experience Level

• 3-5 years

Education Level

• Bachelor's degree
• Master's degree

Benefits

• Home office arrangement
• Hansefit
• Employee discounts
• Beverage supply
• Fresh fruit
• Meal subsidy

About the Company

• Listan GmbH, with its brand be quiet!, has been a leading provider of premium PC components for over 20 years.
• Operates from its headquarters near Hamburg and locations in the USA, Poland, and Taiwan.
• More than 130 employees develop, market, and distribute high-quality power supplies, coolers, fans, cases, keyboards, and mice.
• be quiet! stands for German premium quality, top performance, whisper-quiet operation, and iconic design.
• Focuses on innovation and quality to redefine the expectations of gamers and PC enthusiasts worldwide.
• Aims for long-term and sustainable corporate development.