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About the Role
The Wayrilz ITP Brand Manager will contribute to patients with ITP and associates by co-working with internal/external partners, including the global brand team, to jointly create strategy and execute tactical plans aligned with the strategy. This role is critical for the successful launch of Wayrilz in ITP, requiring market shaping to transform HCPs' views and treatment of the condition, while empowering patients to seek a better quality of life. This is an exciting opportunity for those willing to deliver meaningful value to society and grow their careers.
Responsibilities
- Develop and execute a well-defined winning brand plan with patient-centricity as the foundation.
- Manage launch preparations, including material creation and event management.
- Collaborate with the global brand team with a "glocal" mindset.
- Co-work with other functions and external partners to ensure Sanofi remains competitive against competitors within the therapeutic area.
Requirements
- Over 5 years of experience in the healthcare industry.
- Over 3 years of product marketing experience in pharma, including creating marketing plans, forecasts, and deliverables.
- New product launch experience as a marketer in pharma is preferred.
- Structured thinking with an objective/fact-based viewpoint.
- Collaborative team worker.
- Willingness to step out of one's comfort zone for development.
- Fluency in Japanese (native level).
- Business-level English for communication with global team members.
Skills
- Product marketing
- Marketing plan creation
- Forecasting
- Deliverables management
- New product launch
- Structured thinking
- Objective/fact-based viewpoint
- Collaboration
- Teamwork
- Adaptability
- Japanese fluency
- Business-level English
Location
- Tokyo
Work Type
- Full-time
Experience Level
- Over 5 years in healthcare industry
- Over 3 years in pharma product marketing
About the Company
- At RBD franchise, we serve people with intractable rare blood disorders by delivering innovative therapies and additional values.
- IMH marketing manages two brands: Cablivi (for aTTP/iTTP) and the pre-launch brand Wayrilz (for ITP).
- Wayrilz is a first-in-class & best-in-class BTK inhibitor for ITP, approved by PMDA in June 2026.
- Wayrilz is a strategically prioritized product within the Specialty Care Business Unit, also known as one of the Big 12.
- Other indications for Wayrilz are currently under development.
- Sanofi pursues progress, discovers the extraordinary, and believes better is out there through better medications, outcomes, and science.
- Sanofi is driven by people from different backgrounds, locations, and roles, united by a desire to make miracles happen.
Equal Opportunity
- Sanofi provides equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
- Information about Sanofi's Diversity Equity and Inclusion actions can be found at sanofi.com.