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About the Role

The Data Automation Manager will own the Salesforce tools for customer engagement and commercial activity, including Marketing Cloud, Data Cloud, and Personalization. This role leads a specialist team, ensuring reliable data flows, good data hygiene, and clean customer records for targeting, segmentation, journey delivery, and reporting. It requires technical depth, delivery discipline, people leadership, and commercial understanding to strengthen data foundations for customer engagement and business decision-making.

Responsibilities

Set the strategic direction for the Salesforce ecosystem's role in customer communications.
Maintain and enhance the Single Customer View, ensuring data hygiene and accurate data flows for targeting, segmentation, and reporting.
Ensure internal systems connect smoothly with the Salesforce ecosystem, providing solution design input for secure, real-time, multi-channel journeys.
Oversee data pipelines, automations, change controls, and delivery guardrails for consistent, compliant, and safe journeys.
Lead, support, and develop the Data Automation team, reducing key-person dependency through mentoring and knowledge sharing.
Embed governance, documentation, and handover processes for easier change management and knowledge retention.
Collaborate with CRM, Commercial, Data Insights, Analytics, and Salesforce DevOps teams to support journey orchestration and measurement.
Enable personalization at scale by implementing appropriate data, rules, and platform capabilities.
Identify opportunities to simplify processes and automate manual tasks across the customer lifecycle.
Support reliable reporting and dashboards for self-serve insights and informed decision-making.

Requirements

Strong hands-on experience with Salesforce Marketing Cloud (Content & Automation Studio, Journey Builder, SQL query, Cloud Pages, AMPscript).
Solid understanding of the wider Salesforce ecosystem (Data Cloud, MCP/Personalization, Service Cloud exposure).
Proficiency in SQL, data structures, integrations, and Snowflake or similar data platforms.
Experience in change management, delivery governance, documentation, and knowledge transfer in a technical or data-led environment.
Experience working within technical guardrails, focusing on data quality, security, and safe-to-send practices.
People management experience, including leading, coaching, and building technical capability.
Experience in CRM, data automation, or marketing technology within data-led teams.
Ability to deliver personalization at scale using data and platform capabilities.
Comfortable creating and using reporting and dashboards for self-serve insights.
Strong analytical and problem-solving skills.
Highly organized with strong attention to detail and ability to manage competing priorities.
Clear communicator capable of explaining technical concepts simply.
Experience with AI tools like Einstein or Agentforce is a plus.

Skills

Salesforce Marketing Cloud
Content Studio
Automation Studio
Journey Builder
SQL query
Cloud Pages
AMPscript
Data Cloud
MCP/Personalization
Salesforce Service Cloud
SQL
Data Structures
Integrations
Snowflake
Change Management
Delivery Governance
Documentation
Knowledge Transfer
Data Quality
Security Awareness
Safe-to-Send Practices
People Management
Coaching
CRM
Data Automation
Marketing Technology
Personalization
Reporting
Dashboards
Analytical Skills
Problem-Solving Skills
Communication Skills
AI Tools (Einstein, Agentforce)

Location

Hybrid – Manchester, Leeds, OR London

Work Type

Hybrid
3 days on site per week
2 days remote

Experience Level

Managerial
People Management Experience

Salary/Compensations

From £50,000

Benefits

Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
Life Assurance and Group Income Protection
Private Medical Insurance – Provided by Bupa
25 Days Annual Leave, plus bank holidays
Staff Discounts on investment products
Personal & Well-being Fund
Retail Discounts
Voluntary Flexible Benefits

About the Company

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We’ve been helping investors for nearly 30 years and are the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
For a simple, flat monthly fee we provide a secure home for pensions, ISAs and investments, offering a wide choice of over 20,000 UK and international investment options.
We also provide impartial, expert content from award-winning financial journalists, a highly engaged community of investors, and daily newsletters and insights.

Equal Opportunity

interactive investor operates in accordance with the UK Equality Act 2010.
We welcome applications from individuals of all ages, disabilities, gender identities, marital status, pregnancy/maternity, race, religion or belief, sex, and sexual orientation.
We are committed to treating all applicants fairly and making reasonable adjustments where needed to support disabled applicants.
We actively prevent all forms of discrimination, harassment, and victimisation—whether direct, indirect, associative, or perceptive.