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About the Role

This role exists to strengthen and grow Medium Rare's influencer and creator marketing offering while supporting best-practice social content across the agency group. You will lead end-to-end influencer and creator campaigns, using your understanding of social culture, creator communities and platform dynamics to deliver impactful work for clients. A core focus of the role is identifying the right creators, developing effective partnerships and ensuring influencer activity delivers against client objectives and commercial outcomes.

Responsibilities

Lead end-to-end influencer and creator campaigns across Medium Rare, Visual Domain and Storyation clients
Identify, vet and recommend creators aligned to client objectives, audiences and budgets
Develop influencer strategies, creator rationales and partnership recommendations
Manage creator outreach, negotiations, contracting, usage rights and campaign delivery
Build and maintain strong relationships with creators, talent managers, agencies and industry partners
Proactively identify emerging creators, platform trends and partnership opportunities
Monitor campaign performance and provide reporting, insights and recommendations
Support social strategy, content ideation and social-first thinking across client programs
Contribute to best-practice influencer and social processes, tools and ways of working
Identify opportunities to grow influencer and creator services across existing and prospective clients
Support agency teams with influencer expertise, training and thought leadership

Requirements

5+ years' experience in influencer marketing, creator partnerships, social media or integrated content marketing, ideally within an agency environment
Understand how brands use creators and social content to build awareness, engagement and commercial outcomes
Comfortable managing campaigns from strategy through to execution and reporting
Operate confidently across multiple stakeholders
Build strong relationships
Bring a balance of strategic thinking, commercial acumen and hands-on delivery
Highly organised
Naturally collaborative
Passionate about social culture, creators and emerging platforms

Skills

Influencer marketing
Creator partnerships
Social media
Integrated content marketing
Creator economy
Social platforms
Multi-channel content
Strategic thinking
Commercial acumen
Hands-on delivery
Reporting
Insights
Social strategy
Content ideation

Location

Hybrid

Work Type

Hybrid

Experience Level

5+ years' experience

Benefits

Access to publications and products from across the News Corp family
Exclusive offers across a range of products and services
Health and wellbeing advice, support and facilities
Onsite gym at Adelaide, Brisbane & Sydney offices
Parental leave
Birthday leave
Volunteer leave
Career break
Compassionate leave
Support on making the most of your money
Tailored development opportunities
Leadership programs
Volunteer opportunities
Company-organised charity drives
Employee-resource groups
Multi-faith quiet rooms
Parents’ rooms

About the Company

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank.
We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.
Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.
Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers.

Equal Opportunity

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia.
Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.
Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process.
If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.
In order for us to assist you, please ensure you include the role title you are applying for in the subject line.
For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.